The quality and design of some of London's top-end properties have now reached new heights, offering a blend of lifestyle and luxury, convenience and comfort, as well as prestige and privacy that is un-paralleled anywhere else in the world.
But is it any wonder? For the discerning buyer, who appreciates their wine, their car or their watch to be `just right', a new-build penthouse offers them a premium product a-top a premium building; it is `London Living' at its finest.
Historically people aspired to a quintessentially English, period London town house, however, many of London's period buildings have very similar lay outs and offer relatively compact living space despite the recent development styles of opening up inside spaces to create more a more-open plan feel. These days we find these new build luxury developments are becoming the primary choice for many UK and international buyers who have set their sights on lateral London living, integrated technology and that `turn-key', ready-to-move-into dream home.
Two developments which epitomise such lavish luxury and lifestyle are Battersea Power Station, currently under construction, and One Hyde Park, possibly one of the finest set of residences in the world.
In a recent sale, the buyer was simply amazed by the amount of light, the feeling of space and London vistas the penthouse had to offer. By the time he had walked around the panoramic 3000sqft+ space, seen the incredible specification to which every room had been finished and had stood on the 500sqft private roof-garden looking across London, he just had to have it.
With these properties being sold off off-plan, under construction or ready to move into, there really is something for everyone if you are prepared to dig a little deeper for that perfect property.