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Searching for your new home? Here’s where – and why – new homes sell fast in London

By Sophia Wood-Burgess

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London’s new build scene is blossoming before our eyes – homes of all sizes and styles, amenities to make your mates jealous, trendy neighbourhoods with unbelievably easy commutes…it’s worth opening up your search. Instead of asking “what are the new builds near me,” come see what makes the best new build neighbourhoods, and how to pinpoint your dream home among them.

new build homes near me

New homes to buy

Clever homebuying: The best time to buy off plan

Where new homes are a big hit

According to Foxtons analytics, some London boroughs are seeing off-plan properties (homes still under construction) snapped up at incredibly high rates.

So we’re digging into three boroughs at the top, with over 70% of their units currently under construction already sold*. What makes new homes so desirable here?

*Source: our internal analysis of Molior data for schemes delivering 20+ private units as of Q4 2023.

New homes for sale

Photo: London Square Croydon


A long-time favourite among commuters, Croydon is in the midst of a renaissance. Extensive regeneration have brought new businesses, shops, and leisure facilities to the area – and there are many more plans in the pipeline. This, combined with improved transport connections, makes Croydon a magnet for young professionals seeking a vibrant and up-and-coming neighbourhood. New-build properties offer a chance to be part of this new chapter.

New homes we recommend: London Square Croydon, Laurel Court, Purley Rise

Croydon new home to buy

Photo: Purley Knoll


In the borough of Croydon, Purley is just teetering on the edge of something new. There are plans to redevelop its retail parks, transform its town centre, complete the local passion project of a state-of-the-art Purley Pool complex, and harness the new homes market – we’ve got several lovely new homes available now.

Photo: Wembley Park Gardens


In the borough of Brent, Wembley is the prime example of new build excellence. It had everything developers look for – local assets like the largest stadium in the UK, exceptional transport links and a strong regeneration plan. So new homes came naturally. The influx of property has opened up the floodgates, and you’ll find an incredible mix of local events, art, cultures, cuisines, shopping, pubs, restaurants…so much to see and do here.

New homes we recommend: Wembley Park Gardens, Empire One, Grand Union

Wembley Park

This inspiration has spread to Wembley Park in the North, which is turning itself into a blossoming neighbourhood in its own right – read about Wembley Park on a whole new level.


Developers have ventured south, too, where Wembley blends into Alperton for beautiful canalside living – read about it in New homes unveiled in a landmark North West London development.

New build homes North London


Haringey is home to London landmarks like the grand Alexandra Palace, iconic Finsbury Park and the immense Tottenham Hotspurs Stadium. Throughout the borough, there’s a certain North London small town charm, key transport links into the Capital and so much beautiful green space. These local assets are celebrated in the high-quality new builds popping up across Tottenham, Crouch End, and Harringay.

This influx of residents brings renewed energy, attracting businesses and cultural attractions, making Haringey even more of an exciting and vibrant place to live.

New homes we recommend: Clarendon, Vabel Lawrence, Priory Road

The commute and the community

You might have spotted a few common themes:

Easy transport links: developers seek out the underrated areas with big potential – and in typical London fashion, that means excellent commutes to London’s top destinations. So your search doesn’t have to revolve around what’s nearby.

Blossoming local communities: London is a land of constant change and evolution. Each of these areas have the right quantum factors to give their regeneration real momentum and draw the attention of London’s developers:

Up and coming areas of London
Bow is a great example of quantum factors in action. See how here.

Beyond the Boroughs

While these boroughs are currently leading the pack, new homes developers have a way of shining a light on underappreciated corners of the big city that have a lot to offer. Let us know your priorities – access to work, proximity to green spaces, or a vibrant social scene – and we’ll find the perfect new home for you.

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