Setting the right price for your home gets you a swift sale at the best value. Here's how to nail your pricing strategy by blending market insights, property features, and expert advice.
Know your local market
Start with a look at what similar homes in your area have sold for recently. These 'comparables' give you a solid foundation for your pricing. At Foxtons, we share these insights with our sellers to ensure your property hits the market at just the right price point.
Go beyond your local market with Foxtons
The second step is understanding buyers in other local markets that might be interested in moving further. Did you know that two out of five Foxtons buyers end up moving to a different area to where they started searching? That’s the benefit of London – a network of incredibly distinct communities, connected by excellent transport.
We are unique in that our Negotiators aren't limited to selling in their local patch, so we're always showing buyers areas they never considered, just a few Tube stops away that better suit their search criteria. Most buyers do compromise on location to find the right size property in the right condition for their budget. Our network allows this sort of flexibility, and so we've found Londoners will move for the right home.
So, if your agent only values your property based on their local patch, they’ve missed an entire audience of motivated buyers.
Highlight what makes your home special
Every property has standout features that boost its appeal. That newly fitted kitchen, south-facing garden, or smart home system? They all add value. We'll help you spotlight these selling points in your marketing price, ensuring potential buyers recognise what makes your home worth every penny.
Keep emotions in check
We understand – your home holds countless memories and personal value. But potential buyers are looking at your property with fresh eyes and comparing it to others on the market. Working with your Foxtons agent to focus on the objective factors will help you set a price that attracts serious interest.
Ride the market wave
Is the local market more of a buyer's or seller's market right now? When demand outstrips supply, you can confidently set a higher price. When buyers have more options, a competitive price becomes crucial. Your Foxtons agent stays on top of these trends to help you make the most of current conditions.
Stay nimble
The property market moves fast. If your home isn't generating the expected interest, a small price adjustment can make all the difference. We continuously monitor buyer reactions and market shifts to ensure your pricing strategy remains spot-on.
Setting the perfect price combines market expertise, clear thinking, and adaptability. Get it right, and you'll attract motivated buyers who recognise your home's true value.
Ready for an accurate valuation that considers all these factors? Book a free valuation with Foxtons today, and we'll show you exactly what your property is worth in today's market.
Source: This article has been reviewed and edited by the Foxtons Sales department, to ensure you have the best information at your fingertips for an easier journey in London property. If you have any questions, ask a Foxtons expert
