First impressions sell homes. When potential buyers enter your property and instantly feel at home, it's no accident - it's the result of you and your estate agency creating the perfect welcome. Understanding what makes buyers tick puts you miles ahead in the selling game. Here's what our Foxtons Sales team has to say about buyer psychology:
"In my years with Foxtons Sales, I've seen firsthand how small details make dramatic differences during viewings. Properties that engage all five senses consistently attract offers faster. That's why we always recommend sellers create subtle background experiences - a freshly mown lawn, soft lighting in the evening, a lightly scented bouquet or baked bread, and ensuring a comfortable temperature. These touches help buyers form an immediate emotional connection rather than just ticking boxes on their checklist."
James Stevenson,
Sales Area Director - Central North
Wow from the start
Kerb appeal matters. It sets the tone for the entire viewing. A tidy garden and mown lawn, fresh paintwork and clean windows create an instant positive connection. Inside, a bright, decluttered entrance beckons viewers in. These simple touches make buyers feel welcome and excited to see more.
Tap into emotions
Buyers follow their heart first, then justify with logic - that's why we're focusing so much on the first impression. Smart staging also works wonders here. By keeping personal items minimal and creating thoughtful room layouts, you help buyers picture themselves living in your space. This emotional connection often seals the deal before rational thinking kicks in.
Get the price spot-on
Price isn't just a number – it's a marketing tool. Set it too high, and you'll put off perfect buyers. Too low, and you'll leave money on the table. The sweet spot attracts maximum interest and creates the right competitive atmosphere. Our valuation experts know exactly how to hit this target.
“The most successful sellers understand that buyers typically make decisions in the first moments of a viewing. That’s why we focus on making those initial impressions count – from creating the property listing to our first phone call with your potential buyer.
James Stevenson
Highlight what matters
Different buyers want different things. Some love location, others need space for growing families, while many look for character or potential. We'll help you identify your property's strongest selling points and showcase them brilliantly.
Negotiate with confidence
Understanding what motivates your buyers gives you the upper hand in negotiations. Our expert Negotiators read these signals perfectly, securing deals where everyone walks away happy.
Ready to get it done?
Selling is about showing buyers not just a property, but their ideal lifestyle. Using the skills of our in-house photography team, and the skills of our Negotiators conducting property viewings, we can attract quality offers for your home quickly.
Book a valuation today and let us show you how we get sales done.
Source: This information comes from Foxtons Sales Department to make sure you to get the best out of your property listing and each viewing we conduct. If you have any questions about this article, ask a Foxtons expert.
