Landlords

Property market updates

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<h2 class='intro_basic'>Our latest lettings market report reveals key trends shaping the London rental market as we head into the final quarter of the year. While October saw a seasonal slowdown in demand, the fundamentals remain strong, with rental values holding firm and supply continuing to improve.

<h2 class='intro_basic'>Key Highlights from the Report:
<p style="margin-left: 25px">•	Demand eased by 33% compared to September, following expected seasonal patterns.
<p style="margin-left: 25px">•	Competition cooled significantly, from 20 renters per property in August to 9 in October.
<p style="margin-left: 25px">•	Budgets remain resilient, averaging over £550 per week.
<p style="margin-left: 25px">•	Supply up 10% year-to-date, supporting a healthier market.
<p style="margin-left: 25px">•	Average rents dipped 3% in October but remain 2% higher than 2024.

<h2 class='intro_basic'>Getting ready for change
<p>The recent Royal Assent of the Renters’ Rights Act and confirmation of Phase 1 implementation on 1 May 2026 mark a major regulatory shift. Compliance will be critical for landlords to protect returns and avoid risk.

<p>Foxtons Property Management offers expert guidance and full-service solutions to keep your portfolio compliant and performing. Acting now ensures you stay ahead of legislation and maintain tenant confidence.


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<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_October_2025_customer_e3e9e4c933.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - October 2025</b></a></big></center>

Renting

Landlord Essentials

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<h2 class='intro_basic'>September saw a seasonal slowdown in applicant demand, with 32% fewer registrations month-on-month. However, rental values remained strong, with average rents reaching nearly £600 per week, the highest September figure in four years. Increased stock levels and resilient applicant budgets suggest a more balanced market is emerging across London. 

<p>Looking ahead, landlords should prepare for the upcoming Renters’ Rights Act, due to take effect from 2026. Key changes include the end of Section 21 “no-fault” evictions, the introduction of rolling tenancies, and stricter rules around rent increases and property standards. A new national landlord register and compliance framework will also be introduced in a second implementation phase.

<p>Foxtons is actively supporting landlords through these changes, ensuring properties remain compliant and well-managed. If you have questions about how the reforms may affect your portfolio, our team is here to help.

<br>
<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_September_2025_customer_27f43ebcee.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - September 2025</b></a></big></center>


Foxtons news

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<h2 class='intro_basic'>As summer winds down, the London lettings market is following expected trends with a seasonal decline in tenants as the summer holidays end and universities return. This is offset by strong supply that we also expect to slow over the autumn.  


<p>With the Renters’ Rights Bill nearing implementation, maintaining high standards is no longer optional, partnering with a professional agent is key to staying ahead in this evolving landscape. This month’s <a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_August_2025_customer_a5fdd6996e.pdf' target='_blank'>Lettings Market Report</a> offers insights to help landlords stay ahead.</h2>


<h3>&#x1f4c8; Key numbers from the report</h3>
<p style="margin-left: 25px">• Rental demand fell by 11% in August compared with July 2025, reflecting the typical seasonal slowdown
as summer draws to a close.
<p style="margin-left: 25px">• Supply remains strong, with August 2025 listings exceeding August 2024 levels as landlords continue to
bring quality listings to the London rental market.<p style="margin-left: 25px">• Average rents eased back slightly in August, down 5% from July’s seasonal peak, to £576 per week.

<h3>&#x1f3ac; Watch: getting it right in a changing market</h3>
<p>Gareth Atkins, Managing Director - Lettings, shares his insight: 
<br>


<center><div style="padding:100.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1119397636?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Lettings Market Report - August 2025"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></center>
<br>
<br>
<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_August_2025_customer_a5fdd6996e.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - August 2025</b></a></big></center>
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 <small>  <p><p><b>Source:</b> 
<p style="margin-left: 25px">•	<b>Market data</b>: Foxtons Business Analytics produces our monthly Lettings Market Report, leveraging cutting-edge technology and our exclusive database, one of the largest for London's property market, to provide unparalleled insights for our landlords each month.
<p style="margin-left: 25px">•	<b>Expert insight</b>: To provide you with the most value, this article features our leading lettings experts. Our team's hands-on experience comes from many years in the industry with London's leading lettings agency, so you can rely on our practical, market-tested insight. 
<p>This blend of data-driven analysis and expert commentary offers a comprehensive view of the market, helping landlords navigate any market conditions with confidence. For any questions on the report or insight, <a href="mailto:experts@foxtons.co.uk">ask a Foxtons expert</a>.</small>
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<h2 class='intro_basic'>August is peak season for lettings – and for good reason. It's when thousands of Londoners are looking for their next perfect home. You're in the right place at the right time, and with a few smart moves, you'll be settling into your new space before you know it.</h2>

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<h3>What our experts say...</h3>
   <p><i>"London's rental market attracts people from just around the corner to across the globe – it's vibrant and fast-paced year-round. What makes it truly special is the flexibility. With our world-class transport links, you can live in one neighbourhood and work in another effortlessly. Each area offers something genuinely unique – from the village feel of Hampstead to the buzz of Shoreditch. And the variety of properties is unmatched! Whether you're after a stunning family home in Chiswick, a sleek apartment in a Build to Rent development with all the amenities, or a stylish studio in the heart of the City – London has it all. That's what makes this market so exciting despite its competitive nature."</i>
<p style="text-align: right">Gareth Atkins,<br><small><b>Managing Director - Lettings</small></b></p>

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<h3>5 insider tips to help you win your ideal rental</h3>

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<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>1. Act fast</h3>
<p>See a property you love on our website (or on Rightmove or Zoopla)? Call us immediately to book a viewing. In today's fast-moving market, the best homes can be snapped up within hours. Sign up to <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>My Foxtons</a> and you'll get instant alerts when new properties matching your criteria come to market – giving you the competitive edge.</p></div>
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<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/photo-id-to-rent/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="Close-up of a passport" />
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<p><small><a href='https://unsplash.com/photos/black-and-gold-book-on-white-table-6QnAzfMnEtk' target='_blank'>Photo</a> by <a href='https://unsplash.com/@ethanrwilkinson' target='_blank'>Ethan Wilkinson</a> | <a href='https://unsplash.com/license' target='_blank'>Unsplash</a></small>
<h3>2. Come prepared with ID</h3>
<p>Bring your passport and proof of address to every viewing. Without these essential documents, we simply can't take your holding deposit, which means someone else might secure your perfect property while you're rushing home to find your paperwork.
<p>What to bring:
<p style = "margin-left: 25px">•	Your passport or ID card AND
<p style = "margin-left: 25px">•	Your driving licence OR a recent proof of address (dated within the last 3 months)
<P>This also helps us complete the mandatory 'right to rent' check quickly, speeding up the entire process.</p></div>
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<p><small><a href='https://unsplash.com/photos/white-braille-paper-on-brown-wooden-table-mBRtqyC_Iq0' target='_blank'>Photo</a> by <a href='https://unsplash.com/@blessingeffect' target='_blank'>Blessing Ri</a> | <a href='https://unsplash.com/license' target='_blank'>Unsplash</a></small>
<h3>3. Stay Flexible with Your Move-In Date</h3>
<p>Your ideal property might not always be available exactly when you want to move. By being open to adjusting your move-in date, you’ll unlock a wider range of options that will give you the best chance of securing a home that truly suits your needs.</p></div>
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<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/tenant-references/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A dining table in a room with a couch and a window" />
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<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>4. Speed up your references</h3>
<p>Let your employer and current landlord know they might receive reference requests from us soon. Ask them to respond promptly – it can make all the difference in a competitive market. Having your salary details and employment confirmation ready demonstrates you're a prepared and reliable tenant.</p></div>
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<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/deposit/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A  kitchen with white walls and red cabinets" />
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<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>5. Have your deposit ready</h3>
<p>Make sure you know how much you need for the deposit. When you find that perfect place, you'll need to transfer your deposit quickly to secure it. Don't worry – your money is protected in a government-approved tenancy deposit scheme (TDP), not held by us. (Note: we can't accept cash payments.)</p></div>
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<h3>Ready to find your new home?</h3>
<p>Browse our fantastic selection of <a href='https://www.foxtons.co.uk/properties-to-rent/south-east-england' target='_blank'>properties to let</a> or sign up to <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>My Foxtons</a> now to get first access to the hottest new rentals hitting the market. 
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<a href="https://www.foxtons.co.uk/myfoxtons/applicants" class="cta-button cta-button-primary">My Foxtons</a>

<a href="https://www.foxtons.co.uk/properties-to-rent/south-east-england" class="cta-button cta-button-secondary">
  
 Browse homes to rent</a>

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   <p><p><b>Source:</b> This article was reviewed and edited by Foxtons Lettings department, drawing on our decades of London property expertise. We've helped thousands of renters just like you find their ideal homes across the capital. With our unrivalled local knowledge and one of London's largest portfolios of rental properties, we're perfectly positioned to match you with your dream home – quickly and seamlessly.</div>





Legislation

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<h3 class='intro_basic'>July's London Lettings Market update and the latest Renters' Rights Bill news</h2>

<p>July saw London’s rental market surge, with demand climbing 23% month-on-month. New renters per instruction grew 18% month-on-month and there was almost 50,000 new listings, indicating a competitive market, in which there was a 2% rise in average weekly rents to £605, just shy of the 2023 market peak. 

<p>Renter budgets continued their gradual upward trajectory to £554 per week, 2% higher than the same period in 2024. The current market offers balance to tenants and landlords with more choice and stable returns.

<p>With the Renters Rights Bill expected to come into effect in 2026, landlords should begin preparing for the expected changes. At Foxtons, we’re here to help landlords navigate these shifts and make the most of a dynamic market.

<h3>&#x1f3ac; Watch: Latest Renters' Rights Bill news</h3>
<p>Fran Giltinan, Managing Director - Property Management and Customer Experience , shares her expert opinion on what's ahead: 

<center><div style="padding:177.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1111583083?h=5bacf74a6b&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Lettings Market Report - July"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></center>

<p>Check out our full <a href='https://cms-assets.foxtons.co.uk/Lettings_Market_Stats_Company_Level_Customer_ef67a6c87b.pdf' target='_blank'>Lettings Market Report</a> for June 2025. 


london-landlords

<h3 class='intro_basic'>London Lettings Market: A More Balanced Outlook for Landlords</h2>

<p>June brought renewed confidence to London’s lettings market, with a notable rise in both applicant demand and available stock. Applicant registrations rose 21% month-on-month, while supply increased to its highest level in four years, up 18% from May. This shift signals a return to more typical seasonal patterns and a healthier balance between supply and demand.

<p>For landlords, this should mean reduced void periods and more consistent rental income and suggests that competitively priced, well-presented properties are more likely to let quickly and attract quality tenants.

<p>Importantly, rental growth is steady rather than steep, and increased choice is helping to ease the intense competition seen in recent years. For landlords invested in the capital, this environment supports long-term planning and portfolio performance.

<p>As we move into the summer peak, landlords who align pricing with market conditions and respond to shifting tenant expectations will be best placed to capitalise on sustained demand.

<h3>&#x1f3ac; Watch: stong demand across the Capital this summer</h3>
<p>Gareth Atkins, Managing Director - Lettings, shares his expert opinion on what's ahead: 


<center><div style="padding:177.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1101603318?h=b26751b856&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="LMR Gareth"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></center>

<p>Check out our full <a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_June_2025_customer_be256c7be0.pdf' target='_blank'>Lettings Market Report</a> for June 2025. 

Selling

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<h2 class='intro_basic'>The word on the street is that interest rates are going to drop again, enticing more buyers to the market. Should you start your property sale now, or wait until later in the year? Here's what Foxtons property experts say... </h2>


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  <h5><big>Key takeaways</big></h5>
  <p class="takeaways-subtitle">Click a number to jump to that topic in the article.</p>
  
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      <a href="#section1" class="jump-link"><span class="takeaway-item-number">1</span></a>
      <span class="takeaway-item-highlight">Beat the crowd:</span>
      <span class="takeaway-item-content">Waiting for lower interest rates could put you in a crowded market.</span>
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       <li class="takeaway-item">
      <a href="#section2" class="jump-link"><span class="takeaway-item-number">2</span></a>
      <span class="takeaway-item-highlight">London's resilience:</span>
      <span class="takeaway-item-content">The capital's unique buyer pool means demand remains strong</span>
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 <li class="takeaway-item">
      <a href="#section3" class="jump-link"><span class="takeaway-item-number">3</span></a>
      <span class="takeaway-item-highlight">Current mortgage deals:</span>
      <span class="takeaway-item-content">Lenders are already offering attractive rates ahead of any Bank of England cuts</span>
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      <a href="#section4" class="jump-link"><span class="takeaway-item-number">4</span></a>
      <span class="takeaway-item-highlight">Autumn uncertainty:</span>
      <span class="takeaway-item-content">Political and economic factors may complicate selling later in the year</span>
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      <a href="#section5" class="jump-link"><span class="takeaway-item-number">5</span></a>
      <span class="takeaway-item-highlight">Expert insight:</span>
      <span class="takeaway-item-content">Our senior sales specialists recommend acting sooner rather than later</span>
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<h3>Why should you listen to us?</h3>
<p>Let's address the elephant in the room – yes, we're an estate agency, and yes, we want to sell your property. But our advice comes from genuine market expertise and decades of experience in London's unique property landscape. Our senior sales specialists are seeing clear patterns that could benefit sellers who act now rather than wait.


<figure><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/multiple-offers/720.jpg' alt=''>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
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<a id="section1"></a>
<h3>The London property market: why timing matters</h3>
<p>Thinking of selling your London property? You might be tempted to wait until late summer, hoping for those interest rate cuts everyone's talking about. We get it – on paper, it makes perfect sense, so you sit back and wait.

<p>But here's the thing: <b>so does everyone else.</b>

<h3>The 'wait and see' trap</h3>
<p>Let's be honest – we're all reading the same news. Interest rates might drop further later this year, but when everyone acts on the same information, things get tricky.
<p>What happens when thousands of London sellers all list their properties in August or September? Suddenly, your lovely Victorian terrace or riverside apartment isn't the only game in town. You're competing with dozens of similar properties, all vying for the same buyers.

<p>This rush can trigger what we call a "race to the bottom" – when sellers start dropping prices just to stand out. And trust me, that's not where you want to be, especially in sought-after London postcodes.

<a id="section2"></a>

<h3>London's property market plays by different rules</h3>
<p>London isn't just any property market. It's a global city with distinct advantages:
<p style="margin-left: 25px">•	<b>International appeal:</b> London buyers aren't just locals affected by UK interest rates, they're international investors looking at London as a long-term opportunity.
<p style="margin-left: 25px">•	<b>Premium property resilience:</b> Higher-end properties in London often weather market fluctuations better than average. Even with economic uncertainty, prime London locations maintain their desirability.
<p style="margin-left: 25px">•	<b>Return to office life:</b> The post-pandemic return to London offices is driving renewed interest in properties with good commuting connections. This trend is happening now, so you can get onboard.

<a id="section3"></a>

<h3>Today's mortgage market is better than you might think</h3>

<blockquote class='pullquote_right'>
<a href='https://www.foxtons.co.uk/discover/2025/05/rates-cut-again-what-buyers-need-to-know-about-the-evolving-mortgage-market' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/mortgage-market/1600.jpg' alt=''></a><p><small><b>Read:</b> <a href='https://www.foxtons.co.uk/discover/2025/05/rates-cut-again-what-buyers-need-to-know-about-the-evolving-mortgage-market' target='_blank'>Rates cut AGAIN - what buyers need to know about the evolving mortgage market</a></small>
</blockquote>

<p>Here's something many sellers don't realise – lenders aren't waiting for the Bank of England to make moves. They're already competing for business:
<p style="margin-left: 25px">•	<b><a href='https://www.foxtons.co.uk/discover/2025/02/mortgage-rates-below-4-are-back-is-it-time-to-buy' target='_blank'>Sub-4% rates are back:</a></b> Many lenders are already offering competitive rates, with some dipping below 4% for certain products.
<p style="margin-left: 25px">•	<b><a href='https://www.foxtons.co.uk/discover/2025/04/the-rise-of-lowdeposit-mortgages-opportunities-at-17year-high' target='_blank'>Low-deposit options:</a></b> First-time buyers can now find more accessible mortgage products, widening your potential buyer pool.
<p style="margin-left: 25px">•	<b>Innovative lending:</b> Some lenders are even introducing creative solutions like 100% LTV mortgages (with certain conditions, of course).
<p>The current mortgage landscape is creating opportunities for buyers right now – not just in some hypothetical future.

<a id="section4"></a>

<h3>Autumn considerations</h3>
<p>The autumn months bring their own considerations:
<p style="margin-left: 25px">•	<b>Budget uncertainty:</b> A new budget could introduce changes affecting the property market – and uncertainty itself can stall buyer decision-making.
<p style="margin-left: 25px">•	<b>Inflation wobbles:</b> Inflation may even cause the bank of England to revisit their plans of cutting rates which could result in fewer cuts than originally anticipated.
<p style="margin-left: 25px">•	<b>Global economic factors:</b> From international tariffs to currency fluctuations, the global economic picture is constantly shifting – potentially affecting the property market in ways we can't predict.

<a id="section5"></a>

<h3>What should London sellers do right now?</h3>
<p style="margin-left: 25px"><b>1. <a href="https://www.foxtons.co.uk/valuations" target="_blank">Get a valuation</a>:</b> Understanding your property's current market position is step one – and it costs you nothing.
<p style="margin-left: 25px"><b>2. <a href="https://www.alexanderhall.co.uk/contact" target="_blank">Talk to mortgage experts:</a></b> Have a conversation about what buyers are currently able to access. You might be surprised at how many qualified buyers are in the market right now.
<p style="margin-left: 25px"><b>3. Consider your personal timeline:</b> Every seller's situation is different. How does selling now versus in three months align with your plans?
<p style="margin-left: 25px"><b>4. Prepare your property:</b> Even if you decide to wait, getting your property ready now means you can move quickly when the time is right.


<figure>
<a href='https://www.foxtons.co.uk' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/we-get-it-done/720.jpg' alt='Foxtons MINI in Notting Hill'></a>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>



<h3>The bottom line? Don't feel pressure to follow the crowd</h3>
<p>London's property market has always rewarded those who think independently. While waiting for potentially lower interest rates seems logical, the reality is that market dynamics are more complex.
<p>By acting now, you're positioning yourself ahead of what could be a very crowded late summer market. You're offering your property when there's less competition, to buyers who are already empowered by improving mortgage options.
<p>Of course, if selling in late summer makes more sense for you, we'll be right there to ensure your property stands out against the competition. 
<p>Ready to explore your options? Our London property experts are ready to give you a free, no-obligation valuation and discuss your specific situation.

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<a href="https://www.foxtons.co.uk/valuations" class="cta-button cta-button-primary">Book a Foxtons valuation</a>
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<br><hr><br>
<div style="background: #00000; 
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   <p><p><b>Source:</b> This article reflects the expert insights of our senior sales specialists who have navigated multiple London property cycles and are closely monitoring current market conditions. If you have any questions on this article, <a href='mailto:experts@foxtons.co.uk?subject=Don't%20wait%20to%20Sell%20Article' target='_blank'>ask a Foxtons expert</a>.</div>

renters-advice-london

<h2 class='intro_basic'>The sun is shining in London, and what a difference it makes. The city's buzzing again. Pub gardens are filling up. Tourist crowds are back – Oxford Street feels like Oxford Street again (so locals are avoiding it again). Even the WFH crowd is venturing into communal spaces.</h2>

<p>Everything simply looks better in sunshine, and as if by magic, the rental market picks up too. With an amazing summer ahead, it's time to get prepared.

<h3>Why start your search now?</h3>
<p>We're noticing a real shift this year. Renters are signing up earlier and taking more time to choose their next place. We've even got students looking for accommodation now, when their terms don’t begin until August/September.

<p>If your tenancy's ending soon or you're thinking about moving, here's how to stay ahead of the game.


<figure>
<a href='https://www.foxtons.co.uk' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/london-balcony-apartment/720.jpg' alt=''></a>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>

<h3>Tell us what you're after</h3>
<p>Let's be honest – we don't get a magic bag of keys each morning with loads of perfect properties. Being proactive really matters. Where you live affects your daily life more than you might think, and waiting too long means missing out on what you want.

<p>Sure, browsing online is a good start. But London's rental market moves fast. Tell us at Foxtons exactly what you're looking for, and we'll alert you when the perfect place becomes available – often before it hits Zoopla or Rightmove. You'll get first pick our best properties, and some never even make it to the online listings!

<h3>Widen your search area</h3>
<p>Are you set on one specific neighbourhood? London's got incredible diversity across its local areas and an amazing transport network. This means you can easily expand where you're looking to find more of what you want.

<p>Here's where Foxtons stands out: our Negotiators aren't stuck to one patch like most other agents. They can help you explore different areas and truly personalise your search to match exactly what you're after.

<h3>Time it right</h3>
<p>While starting early is smart, timing matters too. Stick to your current contract's notice period, but remember that landlords don't like properties sitting empty. It's like a restaurant holding a table during the dinner rush – every day a property sits untenanted costs money.


<figure>
<a href='https://www.foxtons.co.uk/buildtorent/the-other-house' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/build-to-rent-on-site-bar/720.jpg' alt=''></a>
<figcaption>Photo: On-site bar at <u><a href='https://www.foxtons.co.uk/buildtorent/the-other-house' target='_blank'>The Other House, South Kensington</a></u></figcaption>
</figure>

<h3>Fancy something special?</h3>
<p>Want more bang for your rent buck? Check out our <a href='https://www.foxtons.co.uk/buildtorent' target='_blank'>Build to Rent</a> options. These buildings are fully managed by operators who want to create an experience that keeps you happy for years.

<p>We have something for every budget and area of London – whether you fancy a plush furnished flat in Chelsea with an on-site gym, cinema and cocktail bar, or just want a classic one-bed in Croydon with a concierge to catch your Amazon deliveries.
Ready to make your move? <p>Let's find what you're looking for:

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<a href="https://www.foxtons.co.uk/buildtorent" class="cta-button cta-button-secondary">Explore Build to Rent </a>

<a href="https://www.foxtons.co.uk/properties-to-rent/south-east-england" class="cta-button cta-button-secondary">Browse property to rent</a><br>


<a href="https://www.foxtons.co.uk/myfoxtons/applicants" class="cta-button cta-button-secondary">Tell us what you’re after on My Foxtons</a>

</center>

<br><hr><br>
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   <p><p><b>Source:</b> This article was reviewed and edited by Foxtons Lettings department, drawing on our decades of London property expertise. We've helped thousands of renters just like you find their ideal homes across the capital. With our unrivalled local knowledge and one of London's largest portfolios of rental properties, we're perfectly positioned to match you with your dream home – quickly and seamlessly. </div>


Buying

council-tax-street

<h2 class='intro_basic'>Why this summer is the perfect time to buy a property
Let's not beat around the bush – our experts are calling it now: Summer 2025 is shaping up to be brilliant for house hunters, especially with rate cuts on the horizon. But timing is everything in property. So when should you kick off your search? Yesterday would be great.</h2>

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<div class="takeaways-container">
  <h5><big>Key takeaways</big></h5>
  <p class="takeaways-subtitle">Click a number to jump to that topic in the article.</p>
  
  <ul class="takeaways-list">
    
       <li class="takeaway-item">
      <a href="#section1" class="jump-link"><span class="takeaway-item-number">1</span></a>
      <span class="takeaway-item-highlight">Rate cuts predicted.</span>
      <span class="takeaway-item-content"> The base rate is expected to drop to 3.75% by the end of 2025.</span>
    </li> 

<li class="takeaway-item"><a href="#section2" class="jump-link"><span class="takeaway-item-number">2</span></a>
      <span class="takeaway-item-highlight">Not afraid of a little competition.</span>
      <span class="takeaway-item-content"> Expert insight on avoiding being gazumped in a competitive market.</span>
    </li>
    
    <li class="takeaway-item">
      <a href="#section3" class="jump-link"><span class="takeaway-item-number">3</span></a>
      <span class="takeaway-item-highlight">If the predictions are wrong?</span>
      <span class="takeaway-item-content"> Considering the market might not act the way we expect this year.</span>
    </li>
    
    <li class="takeaway-item">
      <a href="#section4" class="jump-link"><span class="takeaway-item-number">4</span></a>
      <span class="takeaway-item-highlight">A buyer's secret weapon.</span>
      <span class="takeaway-item-content"> There are resources available to put you ahead of other buyers.</span>
    </li>
  </ul>
</div>

</body>
</html>



<figure>
<a href='https://www.foxtons.co.uk' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/multiple-offers/720.jpg' alt=''></a>
<figcaption>Photo by Foxtons Specialist Video & Photography team </figcaption>
</figure>





<a id="section1"></a>
<h3>What do the predicted base rate cuts mean for your home purchase?</h3>
<p>Good news on the horizon: the International Monetary Fund IMF forecasts two more Bank of England base rate cuts this year, potentially bringing it down to 3.75%.

<p>But wait – what does this actually mean for you? Let us break it down simply:

<p><b>The base rate isn't the same as your mortgage interest rate.</b> Think of it this way: the Bank of England controls the base rate, while lenders set their own interest rates. Though they're connected, they don’t always act the same way.

<p>These expected cuts are tempting many buyers to play the waiting game. So here's the catch: you won't be the only one. When rates eventually drop, expect a flood of eager buyers jumping into the market all at once.


<div id='news_list_holder'><div class='news_list' style='margin:5px 60px'>

<div class="news_list_item">
<a href="#" target="_blank"><img src="https://intranet.foxtons.co.uk/resources/property/02/39/20/chpk0239205/original_chpk0239205-40.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="" /></a>
<div>
<i><p style="margin-left: 30px; margin-right: 30px;">"I've seen Foxtons sales teams through many market cycles, and all the signs point to a surge in buyer activity this summer. The buyers who succeed in competitive markets like this are the ones who come prepared and can move quickly. <p style="margin-left: 30px; margin-right: 30px;">But there's another factor that often gets overlooked – flexibility in your search. What sets Foxtons apart is our London-wide approach. Our negotiators aren't limited to small local patches like most agencies. If your dream home isn't available in one area, we can instantly expand your search across the entire London network. <p style="margin-left: 30px; margin-right: 30px;">I've seen how this opens up opportunities and helps buyers secure properties in a competitive market."</p></i>

<p style="text-align: right">Jean Jameson,<br><small><b>Chief Sales Officer</small></b></p>

</div>
</div>

</div></div>




<a id="section2"></a>
<h3>Why waiting might cost you your dream home</h3>
<p>When interest rates finally drop, suddenly everyone who's been holding back dives into the property market. Not just Londoners, but across the UK and with international buyers too, London property has long been considered a sound investment.

<p>So, what happens next? Competition goes through the roof and suddenly you're facing bidding wars for properties you once had your pick of.

<p>Have you heard of being "gazumped"? It's when you think you've secured a property only for someone to swoop in at the last minute with a higher offer – sometimes just £50k more – and steal your dream home. As agents, we have to pass all offers to sellers, and let's be honest, who'd turn down an extra £50k?

<a id="section3"></a>
<h3>What if the experts' predictions are wrong?</h3>
<p>Let's be honest – predictions aren't guarantees. Considering how complex the global economy is these days, nothing is set in stone. But even if the base rate doesn't drop further, today's mortgage market is already looking pretty good.

<center><p style="margin-left: 25px; margin-right: 25px; background-color: #cce3e0;">	&#x1f4a1; <b>Expert tip:</b> the perfect time to buy isn't when rates hit rock bottom – you'll only know when that's happened in hindsight – it's when you find a home you love at a price you can afford.</center>


<p>At 4.75%, the base rate is at a multi-year low, and lenders are creating innovative mortgage products to entice buyers. In fact, there are already mortgage products with interest rates below 4% – remember, the base rate and interest rates aren’t the same thing.

<p>Our partner broker, <a href='https://www.alexanderhall.co.uk/contact' target='_blank'>Alexander Hall</a>, has access to fantastic options – including some you won't find on the high street. If you know where to look, you will find excellent deals already.

<hr>

<p>There's already good news in the mortgage market
 - read our latest mortgage articles:
<p style="margin-left: 25px"><a href='https://www.foxtons.co.uk/discover/2025/05/rates-cut-again-what-buyers-need-to-know-about-the-evolving-mortgage-market' target='_blank'>Rates cut AGAIN: what buyers need to know about the evolving mortgage market</a>
<p style="margin-left: 25px"><a href='https://www.foxtons.co.uk/discover/2025/02/mortgage-rates-below-4-are-back-is-it-time-to-buy' target='_blank'>Mortgage rates below 4% are back</a>  
<p style="margin-left: 25px"><a href='https://www.foxtons.co.uk/discover/2025/04/the-rise-of-lowdeposit-mortgages-opportunities-at-17year-high' target='_blank'>The rise of low-deposit mortgages: opportunities at 17-year high</a>
<hr>
<a id="section4"></a>
<h3>Why smart buyers are preparing now</h3>
<p>In the market we're expecting this summer, being quick off the mark will be your secret weapon. We’re not suggesting you rush into buying the first property you see – quite the opposite! Take your time finding your perfect match, but be ready to move fast when you find it.

<p>How? <b>Start with these simple steps:</b>
<p style="margin-left: 40px; margin-right: 40px"><b>1.	Get your finances sorted early.</b> That means having your mortgage agreement in principle ready to go. If you're a next-step buyer, have a clear plan for keeping or switching your current mortgage. A <a href='https://www.alexanderhall.co.uk/contact' target='_blank'>free consultation from Alexander Hall</a> is a good place to start. 
<p style="margin-left: 40px; margin-right: 40px"><b>2.	Line up your solicitor before making offers.</b> Our panel at <a href='https://www.foxtons.co.uk/buy/conveyancing' target='_blank'>Conveyan</a> can hit the ground running the moment your offer is accepted, potentially saving you weeks of waiting. Plus, they work on a no-sale, no-legal-fee basis, so there's no downside to getting them involved early.
<p style="margin-left: 40px; margin-right: 40px"><b>3.	Sign up to <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>My Foxtons</a> right away.</b> When you register, our local offices get to know exactly what you're looking for. They want to make it happen for you, and we give them access to our entire network to find your best-suited home. So, they’ll give you the heads-up on properties we’re bringing to the market before they appear on Rightmove or Zoopla.


<figure>
<a href='https://www.foxtons.co.uk' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/buy-in-london-in-summer/720.jpg' alt=''></a>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>



<h3>Ready to make this summer your time to buy?</h3>
<p>The simple truth is this: the prepared buyer gets the keys. While everyone else is waiting for the "perfect moment," you could be settling into your new home.

<p>Our experts aren't just saying this because we're estate agents. We're saying it because we see the market day in, day out – and the signs are clear. This summer is shaping up to be a golden opportunity for buyers who are ready to move.

<p>Why not start with a free consultation with Alexander Hall to understand your options? Or pop into your local Foxtons branch for a chat about what you're looking for?

<p>Then, when you find your perfect match, we get it done.

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<a href="https://www.foxtons.co.uk/properties-for-sale/south-east-england" class="cta-button cta-button-secondary">
  
 Browse property for sale</a>

</center>




<br><hr><br>
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   <p><p><b>Source:</b> This article was requested and reviewed by Foxtons Sales department, to ensure you have exactly the information you need to hand as you enter the summer 2025 market. If you have any questions, <a href='mailto:experts@foxtons.co.uk?subject=Summer%20Buying%20Market%20Article' target='_blank'>ask a Foxtons expert</a>.</div>


london-mortgage-home

<h2 class='intro_basic'>This isn't the frenetic pace of previous summers. We're seeing a new rhythm take hold of London’s lettings market while tenant preferences evolve. Our experts have delved into the data, and the key takeaway is clear: the old rules no longer guarantee success. This month’s <a href='https://cms-assets.foxtons.co.uk/2025_05_Lettings_Market_Report_April_2025_LL_e88b9f178d.pdf' target='_blank'>Lettings Market Report</a> can help you adapt your strategy and thrive in this changing landscape.</h2>

<div style="background: #0000; 
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   <p style="margin-left: 25px; margin-right: 25px;"><i>"April’s market data presents a unique challenge: a 5% rise in new instructions alongside a 3% decline in applicant demand. While these shifts aren’t dramatic, they further highlight the contrast between today’s environment and the much busier summer market of two years ago ... What’s clear is that the 2022–2023 playbook no longer applies. The market has evolved, and your strategy must evolve with it. Those who come prepared with a flexible, well-rounded plan will be best positioned to thrive.”</i>

<p style="text-align: right">Gareth Atkins<br><small><b>Managing Director - Lettings</small></b></p>

<center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/2025_05_Lettings_Market_Report_April_2025_LL_e88b9f178d.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - May 2025</b></a></big></center>
</div> 

<h3>&#x1f4c8; Key numbers from the report</h3>
<p style="margin-left: 25px">• <b>Rent Achieved:</b> The average rent achieved in April 2025 increased by 3% to stand at £589 per week.
<p style="margin-left: 25px">• <b>Supply:</b> There was a 5% increase in market supply of new instructions in April 2025, which drove the total increase in market supply of new instructions year to date to 9%.
<p style="margin-left: 25px">• <b>Demand:</b> April saw a 3% month-on-month reduction in applicant registrations, which goes against the trend usually seen at this time of year.

<h3>&#x1f3ac; Watch: getting it right in a changing market</h3>
<p>Fran Giltinan, Managing Director - Property Management & Customer Experience, shares expert insight on what's ahead for London landlords: 


<center><div style="padding:100.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1086327002?h=f2235c4be1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title=""></iframe></div><script src=https://player.vimeo.com/api/player.js></script></center>

<h3>Build to Rent sees more students</h3>
<p>Turns out, it's the same story in Build to Rent. Our team have noticed renters in this space are also planning further in advance:
<div style="background: #0000; 
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   <p style="margin-left: 25px; margin-right: 25px;"><i>“Last month, I predicted residents would take more time choosing apartments – and through April this trend only became more pronounced. My team are seeing savvy residents planning miles ahead. The perfect example is students, who are already searching for accommodations ahead of their August/September start dates.
<br>"In our report, you’ll see rising applicant budgets and decreasing renter spend, which reflect a deliberate, quality-focused search by residents. So, your agent must get every viewing exactly right: truly understanding the offering, marketing it precisely and crafting a pricing strategy that stands out against competing Build to Rent developments.”</i>

<p style="text-align: right">Sarah Tonkinson<br><small><b>Managing Director of Institutional PRS and Build to Rent</small></b></p>

</div> 

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<br><br>
<blockquote class='pullquote_right'>
<a href='https://www.foxtons.co.uk/discover/2024/09/the-race-to-rent-expert-tips-for-success-in-2024as-rental-market' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2024/09/filling-vacancies/720.jpg' alt=''></a><small><p>"I know why you’re taking the time. There are big, costly consequences for getting it wrong in London lettings. But there are also big, costly consequences for not getting it right fast enough."<br>Read: <a href='https://www.foxtons.co.uk/discover/2024/09/the-race-to-rent-expert-tips-for-success-in-2024as-rental-market' target='_blank'>The race to rent</a></small>
</blockquote><p><big><b>More insight for London landlords:</b></big> 



<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2024/09/the-race-to-rent-expert-tips-for-success-in-2024as-rental-market' target='_blank'>The race to rent: expert tips for success in a changing market</a>

<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2024/04/do-i-really-need-property-management' target='_blank'>Do I really need property management?</a>

<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2024/05/landlord-responsibilities-what-repairs-are-landlords-responsible-for' target='_blank'>What repairs are landlords responsible for? </a>

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<div class="panel">
  <p>“Right now, London renters are starting their search much earlier and spending considerably longer finding the right reliable, well-maintained home at the right price.
<p>For landlords, this means professionalism on your side is essential. As you compete to get your property in front of discerning renters this summer, the standards are rising.
<p>Landlords have to set up their property perfectly before a void – which obviously means carefully considering the marketing and pricing strategy, but also taking care of basic maintenance to freshen up the property and bring it up to a good standard ready for the new tenancy so that you secure a premium tenant who will respect and loomk after your asset."


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            margin-right: 20px;">
 <small>  <p><p><b>Source:</b> 
<p style="margin-left: 25px">•	<b>Market data</b>: Foxtons Business Analytics produces our monthly Lettings Market Report, leveraging cutting-edge technology and our exclusive database, one of the largest for London's property market, to provide unparalleled insights for our landlords each month.
<p style="margin-left: 25px">•	<b>Expert insight</b>: To provide you with the most value, this article features our leading lettings experts. Our team's hands-on experience comes from many years in the industry with London's leading lettings agency, so you can rely on our practical, market-tested insight. 
<p>This blend of data-driven analysis and expert commentary offers a comprehensive view of the market, helping landlords navigate any market conditions with confidence. For any questions on the report or insight, <a href="mailto:experts@foxtons.co.uk">ask a Foxtons expert</a>.</small>
 </div>

mortgage-market

<h2 class='intro_basic'>Ready for your latest instalment of fantastic news in the mortgage market? The Bank of England has just cut interest rates from 4.5% to 4.25%, the fourth reduction in this cycle. This latest 0.25% drop adds to the growing list of positives energising the property market right now. </h2>

<h3>Expert Insight</h3>
<p>Richard Merrett, Managing Director of Foxtons partner mortgage broker, Alexander Hall, shares some insight on what might change with these new rates: 
<div style="background: white; 
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">
<p><big><big><b>...benefitting a wider range of borrowers, not just those with larger deposits...</b></big></big>
   <p><i>"Today's news is set to further boost confidence in an already positive market. Rates have fallen across all loan-to-values for both residential and buy-to-let fixed rates in the last month. Notably, sub-4% rates are back, with a 2-year 75% LTV rate falling below this threshold for the first time since September 2022, benefiting a wider range of borrowers, not just those with larger deposits or equity in their homes.
 
<p>Additionally, for those with lower deposits the availability of 5% and 10% deposit mortgages is at a 17-year high, potentially allowing first-time buyers to purchase homes sooner."</i>
<p style="text-align: right">Richard Merrett<br><small><b>Managing Director, Alexander Hall</small></b></p>

</div> 
<div class='clearfix'></div><br><br>

<figure>
<img src='https://page-assets.foxtons.co.uk/news-images/2025/05/base-rate-cut/720.jpg' alt='A kitchen with a large island and plants'>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>


<h3>What this means for buyers and buy-to-let landlords</h3>
<p>If you have a tracker mortgage linked to the Bank of England's rate, you'll see an immediate drop in your monthly payments.

<p>For the majority on fixed-rate deals, while your current payments won't change, this cut might mean better rates when you come to remortgage. 

<p>Most excitingly, if you're looking to get a new mortgage, this is brilliant timing for you. The base rate influences the interest rates lenders attach to the mortgages they offer, and if interest rates go down, even as little as 0.25%, you’re in for big savings on your monthly payments:

<figure>
<div style="max-width: 350px; margin: 0 auto; font-family: Arial, sans-serif; background: linear-gradient(135deg, #e6f1ef 0%, #ffff 100%); border-radius: 16px; padding: 32px; box-shadow: 0 4px 6px rgba(0,0,0,0.1);">
    <div style="text-align: center; margin-bottom: 32px; position: relative;">
   
        <h2 style="color: #017163; font-size: 25px; margin: 0 0 8px 0;">The Impact of a <b>0.25%</b> Rate Drop</h2>
        <p style="color: dark-grey; font-size: 16px; margin: 0;">See How Much You Could Save Monthly</p>
    </div>
    
    <div style="display: flex; flex-direction: column; gap: 24px;">
        <div style="background: white; padding: 24px; border-radius: 12px; box-shadow: 0 4px 12px rgba(0,0,0,0.1); position: relative; border-left: 6px solid #fff000;">

            <div style="display: flex; justify-content: space-between; align-items: center;">
                <div>
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Loan Amount</div>
                    <div style="color: #67aaa1; font-size: 20px; font-weight: bold;">£300,000</div>
                </div>
                <div style="text-align: right;">
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Monthly Savings</div>
                    <div style="color: #017163; font-size: 25px; font-weight: bold;">£43.90</div>
                </div>
            </div>
        </div>
        
        <div style="background: white; padding: 24px; border-radius: 12px; box-shadow: 0 4px 12px rgba(0,0,0,0.1); position: relative; border-left: 6px solid #fff000;">
            <div style="display: flex; justify-content: space-between; align-items: center;">
                <div>
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Loan Amount</div>
                    <div style="color: #67aaa1; font-size: 20px; font-weight: bold;">£500,000</div>
                </div>
                <div style="text-align: right;">
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Monthly Savings</div>
                    <div style="color: #017163; font-size: 25px; font-weight: bold;">£73.17</div>
                </div>
            </div>
        </div>
        
        <div style="background: white; padding: 24px; border-radius: 12px; box-shadow: 0 4px 12px rgba(0,0,0,0.1); position: relative; border-left: 6px solid #fff000;">
            <div style="display: flex; justify-content: space-between; align-items: center;">
                <div>
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Loan Amount</div>
                    <div style="color: #67aaa1; font-size: 20px; font-weight: bold;">£700,000</div>
                </div>
                <div style="text-align: right;">
                    <div style="color: #4b5563; font-size: 16px; margin-bottom: 8px;">Monthly Savings</div>
                    <div style="color: #017163; font-size: 25px; font-weight: bold;">£102.43</div>
                </div>
            </div>
        </div>
    </div>
    
    <p style="color: #6b7280; font-size: 14px; text-align: center; margin-top: 24px;">Based on a 30-year repayment mortgage term</p>
</div>
<br>

<figcaption><big>Source: <u><b><a href='https://www.foxtons.co.uk/discover/2025/02/mortgage-rates-below-4-are-back-is-it-time-to-buy' target='_blank'>Mortgage rates below 4% are back - is it time to buy?</a></u></b></figcaption>
</big></figure>

<h3>More reasons to get moving</h3>

<blockquote class='pullquote_right'>
<a href='https://www.foxtons.co.uk/discover/2025/04/the-rise-of-lowdeposit-mortgages-opportunities-at-17year-high' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/04/low-deposit-mortgages/1600.jpg' alt=''></a><p>Read <a href='https://www.foxtons.co.uk/discover/2025/04/the-rise-of-lowdeposit-mortgages-opportunities-at-17year-high' target='_blank'>The rise of low-deposit mortgages: opportunities at a 17-year high</a>
</blockquote>

<p>Lenders aren't waiting around – they've already started reducing rates on new fixed deals in anticipation of further rate cuts. Here's what's happening:
<p style="margin-left: 25px">•	<b>Rates dropping across the board:</b> Both residential and buy-to-let fixed rates have fallen across all loan-to-value options in the past month.
<p style="margin-left: 25px">•	<b>Interest rates below 4%:</b> For the first time since September 2022, you can get a 2-year 75% LTV mortgage below 4%.
<p style="margin-left: 25px">•	<b>Low-deposit mortgages available:</b> There are <b>more 5% and 10% deposit mortgages available than at any point in the last 17 years</b> – perfect if you're eager to get on the property ladder.
<div class='clearfix'></div>


<figure>
<img src='https://page-assets.foxtons.co.uk/news-images/2025/05/improved-affordability/720.jpg' alt='A window frame with a table and chairs'>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>

<h3>Improved affordability – the real game changer</h3>
<p>The affordability test is often the biggest hurdle when applying for a mortgage. Lenders need to check you could still afford repayments if rates were to rise. When the tests ease, the maximum lending amounts increase, meaning you’ve got more to work with when you’re searching for your next home.
<p style="margin-left: 25px">•	Five of the UK's top lenders have improved their affordability calculations
<p style="margin-left: 25px">•	Higher loan-to-income ratios are now available from some of Alexander Hall’s intermediary-only lenders, which gives you more borrowing power
<p>This means more options for first-time buyers and current homeowners looking to move up the ladder.


<figure><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/london-mortgage-home/720.jpg' alt='A row of houses with a tree in front of it'>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>

<h3>What to do next</h3>
<p>There are two simple ways to get started:
<p style="margin-left: 25px">1.	<b>Chat with a mortgage expert:</b> Speak with an Alexander Hall specialist today for free expert guidance and access to the most competitive rates on the market.
<p style="margin-left: 25px">2.	<b>Find your next property:</b> <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>Sign up to My Foxtons</a> to tell us what you're looking for – we'll let you know the moment we find it. And if you're selling too, book a valuation to see what your current property could achieve in today's energised market.

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<a href="https://www.foxtons.co.uk/valuations" class="cta-button cta-button-primary">Get a Foxtons valuation</a></center>
<br><hr><br>
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   <p><p><b>Source:</b> This article has been reviewed and edited by Foxtons Sales department and Alexander Hall mortgage advisers. The information has all been carefully reviewed to ensure you have the most reliable insight on a complex market, exactly when you need it. If you have any questions about the article, <a href='mailto:experts@foxtons.co.uk?subject=Low-deposit%20mortgages%20article' target='_blank'>ask a Foxtons expert</a>.</div>




rental-market-april-2025

<h2 class='intro_basic'>Two years ago, you'd easily have your next renter secured in hours. If you want that sort of speed in today's market, you're going to need a strong strategy.<br><br>The March edition of our <a href='https://www.foxtons.co.uk/reports' target='_blank'>Lettings Market Report</a> shows why tenants have more options to consider before signing leases. By understanding what renters are looking for and making the right adjustments to your strategy, you can attract premium renters in this evolving landscape – let us show you how.</h2>


<div style="background: #0000; 
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   <p style="margin-left: 25px; margin-right: 25px;"><i>"For landlords navigating this competitive spring market, these figures present both
opportunity and challenge. You’ll need to act fast to secure premium tenants amid the
growing competition. Now is the optimal time to ensure your listings stand out through
professional photography, competitive pricing and expert salesmanship."</i>

<p style="text-align: right">Gareth Atkins<br><small><b>Managing Director - Lettings</small></b></p>

<center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/2025_04_Lettings_Market_Report_March_2025_LL_21961ec305.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - March 2025</b></a></big></center>
</div> 

<h3>&#x1f4c8; Key numbers from the report</h3>
<p style="margin-left: 25px">• <b>Demand:</b> March saw an 11% month-on-month rise in applicant registrations. Year on year,
demand was stable, tracking just 2% below March 2024 levels.
<p style="margin-left: 25px">• <b>Supply:</b> March saw a 14% increase in new rental listings across London compared to February, marking the strongest month-on-month uplift so far in 2025.
<p style="margin-left: 25px">• <b>Rent achieved:</b> The average rent achieved in March stood at £565 per week, reflecting a 2% increase year on year.

<h3>&#x1f3ac; Watch: What increased supply means for your property</h3>
<p>Sarah Tonkinson, Managing Director - Institutional PRS and Build to Rent shares expert insight on what the increase in listings means for your property and strategy: 

<center><div style="padding:100.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1077665368?h=170cb3bc60&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Foxtons Lettings Market Report March 2025"></iframe></div><script src=https://player.vimeo.com/api/player.js></script></center>





<h3>Don't forget your EICR</h3>
<p style="margin-left: 45px; margin-right: 45px;"><i>"April 2025 marks five years since the Electrical Safety Standards regulations took effect, requiring rental properties to be inspected by qualified technicians. This document is typically valid for 5 years, which means many original EICRs are now due for renewal..."</i> </p>
<p style="text-align: right; margin-left: 45px; margin-right: 45px;">Fran Giltinan<br><small><b>Managing Director of Property Management</small></b></p>

<center><p style="background-color: #cce3e0;margin-left: 45px; margin-right: 45px;"><a href='https://cms-assets.foxtons.co.uk/2025_04_Lettings_Market_Report_March_2025_LL_21961ec305.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - March 2025</b></a></big></center>
</div> 
<p>Fran shared an important reminder in this month's Lettings Market Report. For many landlords, it's time to renew your EICR to ensure your property is compliant and safe. 
<p>If you do not use Foxtons Property Management (who will organise this process for you) you need to know when your EICR is due for renewal and ensure you have a qualified engineer carrying out the checks. <b>Don't forget your EICR!</b>
<br><br>
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<br><br>
<h5>More insight on the lettings market:</h5> 

<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2020/05/landlord-regulation-update-eicr' target='_blank'>Landlord regulation update: EICR</a>

<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2025/03/landlords-and-data-protection-to-register-or-not-to-register'>Landlords and data protection: to register or not to register</a>

<p style="margin-left: 25px">• <a href='https://www.foxtons.co.uk/discover/2024/03/how-to-grow-your-portfolio-so-it-flourishes-in-the-lettings-rush'>How to grow your portfolio so it flourishes in the lettings rush</a>

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  <p>ST: Right now, we are seeing renters view many more developments before making their decision. They’re comparing everything—from affordability to community and convenience—so your offering must be crystal clear. We’re seeing buildings with fewer amenities leasing quickly because operators can offer lower rents. And lower rents plus the BTR experience is a massive draw.
<p>Meanwhile, competition to reach renters is intensifying. March saw listings jump 14% from February—and yes, that's significantly higher than last year. But the real story is in the trend. Throughout Q1 this year, new listings have consistently outpaced 2022 and 2023. This is an entirely different market dynamic. So the strategies that worked 2-3 years ago won't cut it now.
<P>First and foremost, you’ll need to know how you stack up against your competitors. Particularly with London's cost pressures, affordability has become the make-or-break factor for most renters. A precise, competitive pricing strategy is essential. Your agent should be providing detailed market data to support your strategy.


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            margin-right: 20px;">
 <small>  <p><p><b>Source:</b> 
<p style="margin-left: 25px">•	<b>Market data</b>: Foxtons Business Analytics produces our monthly Lettings Market Report, leveraging cutting-edge technology and our exclusive database, one of the largest for London's property market, to provide unparalleled insights for our landlords each month.
<p style="margin-left: 25px">•	<b>Expert insight</b>: To provide you with the most value, this article features our leading lettings experts. Our team's hands-on experience comes from many years in the industry with London's leading lettings agency, so you can rely on our practical, market-tested insight. 
<p>This blend of data-driven analysis and expert commentary offers a comprehensive view of the market, helping landlords navigate any market conditions with confidence. For any questions on the report or insight, <a href="mailto:experts@foxtons.co.uk">ask a Foxtons expert</a>.</small>
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Click “Accept all” to agree to all cookies, or for more options click on “Change Settings”. For more information see our [cookie policy](#Policies).

To make your experience visiting the Foxtons website as simple and convenient as possible we place small data files known as "cookies" on your computer. This practice is used by many websites.

Cookies are created when your browser loads the website. The website sends information to the browser which then creates a text file. Cookies are stored on your device for various periods of time, from as short time as the duration of your browsing session to several months.

Every time you come back to the website, the browser retrieves and sends cookies to the server, which helps to improve your experience of the website by:

- Remembering settings, so you don't have to re-enter them every time you visit
- Remembering your last properties and searches, helping you to keep on top of new listings
- Measuring use of the website so that we can see where we can improve
- You can manage and/or delete these small files from your device, but please be aware that this will limit the functionality that we are able to offer to you.

WHAT ARE COOKIES?

Strictly necessary cookies allow you to log into your account and view account details without a need to log in again every time you navigate to subsequent page. These cannot be disabled.

foxtons_session - Stores information about whether you are logged in into your account or not.
visit_secure_token2 (session) - Stores information necessary to access your account.
cookie_policy_displayed - Stores information about the cookie policy declaration.
search - Stores your preferences as to how you prefer your results to be displayed i.e display 10 properties per page and price filter ‘from highest to lowest'.
is_logged_in - Recognize when a user is logged in, to allow access to restricted areas of the site.
MSPTC, MUID, _clck, _clsk, CLID - Microsoft Clarity and Bing cookies are used to anonymously track user visits across websites and collect browsing behaviour to improve our website functionality.

STRICTLY NECESSARY COOKIES

Functionality cookies allow the website to remember settings such as the screen size, which lets us serve the right content without overloading any network or device capacity.

- Remembering settings, so you don't have to re-enter them every time you visit
- Remembering your last properties and searches, helping you to keep on top of new listings
- Measuring use of the website so that we can see where we can improve

FUNCTIONALITY COOKIES

Performance cookies let us collect information about how the website is used. For example, we may record what pages are visited most. This data allows us to see where we could optimise the website and make it more efficient.

Foxtons:tbp, twp2, tws. tco, referrer Foxtons uses performance cookies to help understand how our visitors use the website and how we can improve our website.

We also host the following third-party solutions, which may set the following cookies:

Google Analytics:_ga, _gat, _gat_UA-, utmx, utmxx Google Analytics cookies are used to distinguish users and sessions and gather usage data related to your visit to our website so we can improve our website.

AddThis:atssc, _atuvc, _atuvs, Some pages may have the AddThis social plugin to allow you to share pages to your social network and for Foxtons to view reports on which pages were shared and how.

Crazyegg:_ceir, is_returning, _CEFT, _ceg.s, _ceg.u, s, u, cer.s, cer.v

Crazyegg is a third-party optimisation solution which helps us to test, analyse and improve each user's experience on the website based on their online behaviour.

PERFORMANCE COOKIES

About Foxtons

Our estate agencies

Property intelligence

Modern Slavery Statements

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Property search

Get a valuation

/valuations

Moving home

Help for buyers

New Homes

Auctions

/auctions

Locations we cover

/locations

Properties for sale

/properties-for-sale/london

Houses for sale

/houses-for-sale/london

Flats & apartments for sale

/flats-for-sale/london

Register with Foxtons

/myfoxtons/applicants

Why use Foxtons

/let/let_whyuse

Build to Rent

/buildtorent

Specialist Lets

Help for renters

Properties to rent

/properties-to-rent/london

Houses to rent

/houses-to-rent/london

Flats & apartments to rent

/flats-to-rent/london

Rent

/landlord

Property management

/landlord/property-management

Renters' Rights Act

/renters-rights-act

Rent protection

/landlord/rent-protection

Help for Landlords

Legal & Compliance

Sell your home

/sell

Help for sellers

Sell

Houses prices

/living-in

Area guide

/local-life

Schools

/education

Blog

/discover/news

Interior design

/interiors

About us

Discover

Find your nearest office

Our Services

Customer Service

Others Enquiries

Careers

https://careers.foxtons.co.uk/

Contact

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# Property trends and Insight

Latest UK property news, trends, and legal updates for landlords, tenants, buyers, and sellers

Property search

Get a valuation

Moving home

Register with Foxtons

Find a property

Advantages of choosing Foxtons

Help for buyers

How much can I borrow

Guide to buying

Mortgages

Conveyancing

Stamp Duty calculator

Property surveys and lease extensions

Protection against property fraud

New Homes

New Homes availability

Why buy a new build

Auctions

Locations we cover

Properties for sale

Houses for sale

Flats & apartments for sale

Property search

Register with Foxtons

Why use Foxtons

Build to Rent

Specialist Lets

Short lets

Corporate relocation

Student accommodation

Help for renters

Guide to renting

Tenant support

My tenancy in My Foxtons

Right to Rent

Fees & terms

Properties to rent

Houses to rent

Flats & apartments to rent

Get a valuation

Why use Foxtons

Property management

Renters' Rights Act

Rent protection

Help for Landlords

Rental Yield calculator

Buy to let mortgages

Landlord advice

Landlord guide

My Foxtons for Landlords

Legal & Compliance

Legal requirements

EPCs

AML

Get a valuation

Sell your home

Auctions

Help for sellers

Guide to selling

Conveyancing

Mortgages

Houses prices

Area guide

Schools

Blog

Interior design

About us

Our history

Foxtons minis

Community

Testimonials

Investor relations

Find your nearest office

Our Services

Register to find a new home

Get a Valuation

New Homes development

Corporate relocations

Build to Rent development

Asia Pacific