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Here’s how to grab January by the Foxtons

By Sophia Wood-Burgess

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January always comes with a rush of motivation to move home. Here's how to use that to your advantage.

Every year in January, website traffic flies through the roof as new buyers and renters register their search, browse our stock and flood our inboxes with viewing requests. Rightmove’s analysis found that, in 2022, “The number of buyers sending enquiries to estate agents about homes for sale more than tripled (+250%) from the Christmas Day lull to Boxing Day”.

If 2023 left your property goals at a standstill, this is your opportunity to start fresh, get up and grab January by the Foxtons.

How do I grab January by the Foxtons?

With the opportunity the New Year market provides and the expertise of London’s number one estate agency brand,1 you can make your best possible start in property this January.

What makes the 2024 new year market so exciting?

“There is a fairly even balance between buyers and sellers, in terms of who holds the negotiating power. This might be the best market we have seen for a while that suits all parties.”

~ James Stevenson, Foxtons Area Director – South & South West

There is so much opportunity to be had in this market, if you’re informed and proactive.

Savvy sellers are coming to the market to share an excellent array of homes across London, and make the most of new year interest – it really is best to kick off the new year by putting your property on the market if you can.

Buyers always have renewed interest in making their move when January comes, and with interest rates easing and mortgage approvals beating the forecasts, there is a wave of excellent buyer sentiment to go with it.

“Demand still outpaces supply, and properties are still being let quickly, so long as they’re listed at the right price. With our expertise and data-driven approach to pricing, we help landlords tap into the larger market – two in every five Foxtons renters choose their new home outside of their initial search area.”

~Sarah Tonkinson, Managing Director of Institutional PRS and Built to Rent, October 2023 Lettings Market Report

For the first time since 2019, the London lettings market is seeing regular seasonal trends. Experienced renters are searching further and wider for homes that provide greater value for their price. Landlords, keen to make the most of London’s off-plan opportunity and the exciting buy-to-let new year market, will be in the best position to provide the homes London renters are searching for.

The lettings market is changing fast as we head into the new year, but with the right support, you can do something great within it.

Why to trust your 2024 goals to Foxtons

As London’s number 1 agency, Foxtons have the scale, reach and experience you need to get it done in 2024. 2

To sell your property:

Our Negotiators are valuing property across London to help people get on the market in time to benefit from the rush. Foxtons are focussed on getting it done for our customers – with an average of 104 days to exchange, 20% faster than the industry average3, we’ll help you move quickly.

Book a valuation to get started.

To buy or rent a home:

Our website records huge amounts of traffic this time of year, with buyers and renters scouring our listings for their new homes. With the largest share of new sales and lettings instructions of any estate agency brand in London1, we’ve got what you’re looking for.

Our Negotiators aren’t limited to their patch, so get in touch and they’ll show you all around to find the property that suits you perfectly, wherever it is.

Register your search on My Foxtons to get started.

To perfect your portfolio as a landlord:

Despite being a London-focussed agency, we are the UK’s largest lettings agency brand by volume, as well as the fastest growing4. You will have comprehensive support no matter what the market brings with our expert teams across Private Office, New Homes investment, Foxtons Property Management, and Corporate Clients. Whatever your goals, book a valuation or get in touch to get started.

Source 1: TwentyCI data, 2023 v 2022 market share of new instructions at a brand level

Source 2: TwentyCI data, 2023 v 2022 market share growth of new instructions at a brand level

Source 3: TwentyCI data, average time to exchange on a property in H1 2023

Source 4: TwentyCI data, 2023 v 2022 market share and market share growth of new lettings instructions at a brand level

2024 Market Guides for your goals

See how to Grab January by the Foxtons and achieve your goals for the new year:

How to get your property sold in 2024

Beat the rush and buy your 2024 dream home

Grab the best new opportunities to invest in London property

Simplify your let with professional property management

Experience life in future London with innovative new-build homes

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