Landlords

Property market updates

lmr-october

<h2 class='intro_basic'>Our latest lettings market report reveals key trends shaping the London rental market as we head into the final quarter of the year. While October saw a seasonal slowdown in demand, the fundamentals remain strong, with rental values holding firm and supply continuing to improve.

<h2 class='intro_basic'>Key Highlights from the Report:
<p style="margin-left: 25px">•	Demand eased by 33% compared to September, following expected seasonal patterns.
<p style="margin-left: 25px">•	Competition cooled significantly, from 20 renters per property in August to 9 in October.
<p style="margin-left: 25px">•	Budgets remain resilient, averaging over £550 per week.
<p style="margin-left: 25px">•	Supply up 10% year-to-date, supporting a healthier market.
<p style="margin-left: 25px">•	Average rents dipped 3% in October but remain 2% higher than 2024.

<h2 class='intro_basic'>Getting ready for change
<p>The recent Royal Assent of the Renters’ Rights Act and confirmation of Phase 1 implementation on 1 May 2026 mark a major regulatory shift. Compliance will be critical for landlords to protect returns and avoid risk.

<p>Foxtons Property Management offers expert guidance and full-service solutions to keep your portfolio compliant and performing. Acting now ensures you stay ahead of legislation and maintain tenant confidence.


<br>
<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_October_2025_customer_e3e9e4c933.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - October 2025</b></a></big></center>

Legislation

Landlord Essentials

mini-wesminster

<h2 class='intro_basic'>After two years of planning, we now know that the first stage of the Renter’s Rights Act will come into effect on 1 May 2026.  

<p>Here, Gareth Atkins, Managing Director - Lettings, and Fran Giltinan, Managing Director - Property Management run through the key points to note and discuss how to be prepared as a landlord:

<h3>&#x1f3ac; Watch: Latest Renters' Rights Act news</h3>
 

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<h3>Phase 1 of the Renter’ Rights Act – effective from 1 May 2026
<p style="margin-left: 25px">•	Fixed terms tenancies will be abolished and will be replaced by rolling periodic contracts 
<p style="margin-left: 25px">•	An end to accepting offers over asking price 
<p style="margin-left: 25px">•	Clearer language on tenant discrimination and pets in tenancy
<p style="margin-left: 25px">•	Annual rent reviews under Section 13
<p style="margin-left: 25px">•	The end of Section 21 ‘no fault’ evictions and strengthened grounds for possession through Section 8

<h3>Phase 2 of the Renter’ Rights Act – effective from late 2026
<p style="margin-left: 25px">•	A new landlord database of property compliance
<p style="margin-left: 25px">•	A new Ombudsman to escalate tenancy issues

<h3>Phase 3 of the Renter’ Rights Act – effective date yet to be clarified by the government
<p style="margin-left: 25px">•Decent Homes Standards and Awaab’s Law applicable to the private rented sector, dealing with the repair obligations, most notably mould

<p>At the same time as confirming the effective date, the Government has published guidance documents <b><a href='https://www.gov.uk/government/organisations/ministry-of-housing-communities-local-government' target='_blank'>guidance documents</a></b>, with more specific guidance still to be released at a later date. Foxtons will be scrutinising these and all future releases from the Government, which underline the value of a Property Management relationship with Foxtons now more than ever. 

<p>When we manage your property we will find the right tenant, achieve the right price for your property and manage your asset to make sure it delivers a good return on your investment as well as remaining compliant. You can find out more about Foxtons Property Management and Rent Protection using the following link:
 

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<a href="https://www.foxtons.co.uk/landlord/enquiry/property-management" class="cta-button cta-button-primary">Foxtons Property Management</a></center> 

landlord-license

<h2 class='intro_basic'>Chancellor of the Exchequer, Rachel Reeves, was recently found to have let her Dulwich home without having secured the necessary selective licence from the London Borough of Southwark. This came only a few weeks after former Deputy Prime Minister, Angela Rayner, resigned having failed to pay the correct level of stamp duty when purchasing a flat. This makes one thing is very clear, it is more important than ever to get expert advice when navigating the complex regulatory systems in UK residential property.

<h3>What licenses do you need?
 
<p>Ms Reeves is certainly not alone in finding the UK residential property processes a little difficult to understand. There are 38 London boroughs and each has its own licensing scheme that imposes its own particular licensing conditions, with many operating more than one scheme. 

<p>Different rules apply for different types of letting: 
<p style="margin-left: 25px">•‘mandatory’ houses in multiple occupation (those with five or more occupants forming two or more households) are caught by one set of rules
<p style="margin-left: 25px">•smaller HMOs (still two households but perhaps only three occupants) are caught by ‘additional’ licensing rules. 
<p style="margin-left: 25px">•properties that are not HMOs, but are located in zones designated by local authorities, come under ‘selective’ licensing schemes

<p>All of this makes for a complex picture for London’s landlords. 

<h3>We get it done, so you don’t have to

<p>Foxtons property management keeps you ahead of compliance requirements: 
<p style="margin-left: 25px">•we uses specialist technology that tracks, on an ongoing basis, emerging licensing schemes
<p style="margin-left: 25px">•	our teams are trained to read, understand and explain to landlords the level of works they need to do to comply with licence conditions
<p style="margin-left: 25px">•our inspection teams are training to conduct a higher level of inspections for licensed properties
<p style="margin-left: 25px">•we track our 24 hour response times in resolving maintenance issues with increased vigilance for Iicensed properties.

The regulatory landscape is unlikely to get simpler, any time soon and the penalties for ‘inadvertent mistakes’ are severe. Renting a property without the necessary licence is a criminal offence, punishable by a fine of up to £30K or, on prosecution, an unlimited fine. On top of that, tenants can apply for refunds of up to twelve months’ rent for the period for which the property remained unlicensed (called ‘rent repayment orders’).

<p>So don’t trust just any agent with your property, choose the UK’s largest lettings agent* and the peace of mind in knowing that we get it done, so you don’t have to. 

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<a href="https://www.foxtons.co.uk/landlord/property-management">Find out more</a>


<p>*TwentyCI data, 2024 new lettings instructions at an estate agent brand level


Renting

long-view

<h2 class='intro_basic'>September saw a seasonal slowdown in applicant demand, with 32% fewer registrations month-on-month. However, rental values remained strong, with average rents reaching nearly £600 per week, the highest September figure in four years. Increased stock levels and resilient applicant budgets suggest a more balanced market is emerging across London. 

<p>Looking ahead, landlords should prepare for the upcoming Renters’ Rights Act, due to take effect from 2026. Key changes include the end of Section 21 “no-fault” evictions, the introduction of rolling tenancies, and stricter rules around rent increases and property standards. A new national landlord register and compliance framework will also be introduced in a second implementation phase.

<p>Foxtons is actively supporting landlords through these changes, ensuring properties remain compliant and well-managed. If you have questions about how the reforms may affect your portfolio, our team is here to help.

<br>
<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_September_2025_customer_27f43ebcee.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - September 2025</b></a></big></center>


Foxtons news

furnished-or-unfurnished

<h2 class='intro_basic'>Wondering whether to go for a furnished or unfurnished rental? Here's everything you need to know to make the perfect choice for your next home.</h2>


<p><a href='https://www.foxtons.co.uk/' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2022/06/empty-flat/720.jpg' alt=''></a></p>



<h3>Unfurnished properties: the blank canvas</h3>
<p>Unfurnished properties typically come with lower monthly rent, giving you more flexibility with your budget. While traditionally these homes came completely empty, nowadays most unfurnished rentals include white goods as standard – that's your fridge, washing machine and cooker sorted.

<p>You'll generally find basic fixtures like built-in cabinets, light fittings and bathroom essentials, but the rest is up to you. Perfect if you've already got furniture you love or want to create your own unique space from scratch.


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<a href='https://www.foxtons.co.uk' target='_blank'><img src='https://page-assets.foxtons.co.uk/news-images/2025/05/furnished-flat-london/720.jpg' alt=''></a>
<figcaption>Photo by Foxtons Specialist Video & Photography team</figcaption>
</figure>



<h3>Furnished properties: ready to move in</h3>
<p>Want to simply turn the key and start living? Furnished properties are the hassle-free option, with everything you need already in place. You'll typically find all the essentials – beds, sofas, dining table and chairs – plus those all-important kitchen appliances.

<p>There's no standard checklist for what's included, so each property offers something different. The exact items will be detailed in your rental agreement, giving you complete clarity before you sign.

<h3>Flexibility when you need it</h3>
<p>Found the perfect property but not keen on that dining table? Or need an extra chest of drawers? Just ask. While the current competitive rental market means landlords can be selective, it's always worth discussing your specific needs with us. We'll happily liaise with the landlord about adding, removing or swapping items.

<h3>Part-furnished: the rising star</h3>
<p>The increasingly popular middle-ground option gives you the best of both worlds – essential items provided with space for your own treasured pieces. Every part-furnished property is different, making viewings essential to see exactly what's included.

<h3>Find your flat</h3>

<p>Spotted a property you love? Get in touch today and we'll tell you exactly what's included – we're here to get you moving into your perfect rental home faster!
Browse our properties to rent now and find your ideal furnished, part-furnished or unfurnished home.
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<a href="https://www.foxtons.co.uk/properties-to-rent/south-east-england" class="cta-button cta-button-primary">Browse property to rent</a>

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   <p><p><b>Source:</b> This article was reviewed and edited by Foxtons Lettings department, drawing on our decades of London property expertise. We've helped thousands of renters just like you find their ideal homes across the capital. With our unrivalled local knowledge and one of London's largest portfolios of rental properties, we're perfectly positioned to match you with your dream home – quickly and seamlessly.</div>


Selling

pricing-my-home

<h2 class='intro_basic'>Setting the right price for your home gets you a swift sale at the best value. Here's how to nail your pricing strategy by blending market insights, property features, and expert advice.</h2>

<h3>Know your local market</h3>
<p>Start with a look at what similar homes in your area have sold for recently. These 'comparables' give you a solid foundation for your pricing. At Foxtons, we  share these insights with our sellers to ensure your property hits the market at just the right price point.

<h3>Go beyond your local market with Foxtons</h3>
<p>The second step is understanding buyers in other local markets that might be interested in moving further. Did you know that two out of five Foxtons buyers end up moving to a different area to where they started searching? That’s the benefit of London – a network of incredibly distinct communities, connected by excellent transport. 

<p>We are unique in that our Negotiators aren't limited to selling in their local patch, so we're always showing buyers areas they never considered, just a few Tube stops away that better suit their search criteria. Most buyers do compromise on location to find the right size property in the right condition for their budget. Our network allows this sort of flexibility, and so we've found Londoners will move for the right home. 

<p>So, if your agent only values your property based on their local patch, they’ve missed an entire audience of motivated buyers.

<h3>Highlight what makes your home special</h3>
<p>Every property has standout features that boost its appeal. That newly fitted kitchen, south-facing garden, or smart home system? They all add value. We'll help you spotlight these selling points in your marketing price, ensuring potential buyers recognise what makes your home worth every penny.

<h3>Keep emotions in check</h3>
<p>We understand – your home holds countless memories and personal value. But potential buyers are looking at your property with fresh eyes and comparing it to others on the market. Working with your Foxtons agent to focus on the objective factors will help you set a price that attracts serious interest.

<h3>Ride the market wave</h3>
<p>Is the local market more of a buyer's or seller's market right now? When demand outstrips supply, you can confidently set a higher price. When buyers have more options, a competitive price becomes crucial. Your Foxtons agent stays on top of these trends to help you make the most of current conditions.

<h3>Stay nimble</h3>
<p>The property market moves <i>fast</i>. If your home isn't generating the expected interest, a small price adjustment can make all the difference. We continuously monitor buyer reactions and market shifts to ensure your pricing strategy remains spot-on.

<p>Setting the perfect price combines market expertise, clear thinking, and adaptability. Get it right, and you'll attract motivated buyers who recognise your home's true value.

<p>Ready for an accurate valuation that considers all these factors? Book a free valuation with Foxtons today, and we'll show you exactly what your property is worth in today's market.

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<a href="https://www.foxtons.co.uk/valuations" class="cta-button cta-button-primary">Book a valuation</a>

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   <p><p><b>Source:</b> This article has been reviewed and edited by the Foxtons Sales department, to ensure you have the best information at your fingertips for an easier journey in London property. If you have any questions, <a href='mailto:experts@foxtons.co.uk?subject=Article%20on%20listing%20before%20buying%20' target='_blank'>ask a Foxtons expert</a></div>


westminter-bud

<h2 class='intro_basic'>By this point, just about everyone had expected the Renters' Rights Bill to have become law. In this blog we look at what’s happened and where we are now. We’ll also look at the next steps and the likely timeframe within which it actually will become law. 

<p>We’re now in a phase called ‘ping-pong’, a colloquial name given to the last stages of a bill's passage before it becomes law. During this phase of a bill’s passage, the two Houses (Commons and Lords) bounce the bill to each other, exchange debate and see if they can agree on the text and various amendments that, during the previous stages of the bill’s passage through parliament, each has suggested be made to the wording of the bill.  

<p>The first round of ping-pong took place on September 8 when the Commons rejected just about all of the amendments as had been proposed by the Lords. The next round of this process will see the bill being returned to the Lords for consideration of those rejections. 

<p>Exactly when that will happen is uncertain and depends on the Lords’ diary. Parliamentary diaries and schedules are always busy with a multitude of competing laws and debates all vying for time. 

<p>We do know that both the House of Commons and the House of Lords are currently in recess (the Commons for the party conference season). Each House returns on 13 October so we can probably expect to see a date in the Lords’ diary fairly shortly after that.  

<p>At that point, the Lords must decide whether to oppose the Commons’ rejections or concede to them. Conceding will mean that the contents of the bill are agreed, which, by definition, means no more debate is necessary and the bill will then be handed back to the Commons for Royal Assent, the stage at which the bill is declared law and becomes what will be known as the Renters’ Rights Act 2025. Barring any further delays, that seems likely to happen in the second half of October or perhaps early November. 

<p>Of course, that is not the complete picture. Just because a bill becomes law, does not mean it comes into effect immediately. Each new bill contains what is known as a ‘commencement date', which is the date on which it actually comes into force. The reason for delayed implementation is to give notice to those affected by the new law so they can prepare. The Government is on record as saying that it will provide sufficient time in which to allow a smooth transition from the old law to the new. Quite how long they consider is necessary to enable this is uncertain, with estimates ranging from three months (January 2026) to six months (April 2026).  

<p>As the bill receives Royal Assent and the Government issues further guidance before the commencement date, we will keep you informed of developments.</p>

Buying

mortgage-types

<h2 class='intro_basic'>Ready to find your new home? Let's get you sorted with the right mortgage. With insight from our partner broker, Alexander Hall, we’ve spelled out the four main mortgage options to make your decision easier:</h2>

<h3>Tracker Rate</h3>
<p>This option follows the Bank of England base rate directly, with your lender adding a specific margin. Your rate will precisely mirror any base rate movements – crystal clear and transparent. For example, if your deal is "base rate +0.2%", you'd pay 4.2%. Perfect for those who want their mortgage to reflect the wider economy (note: it normally takes a month to update). Some trackers also come with no early repayment charges, making this a great option for those who need that added flexibility.

<h3>Fixed Rate</h3>
<p>Looking for certainty? Fixed rates lock in your interest rate for a set period, typically 2, 3 or 5 years. Whatever happens to the base rate or your lender's SVR, your monthly payments remain rock solid. It's brilliantly simple budgeting – you'll know exactly what you're paying each month, making financial planning a breeze.

<H3>Standard Variable Rate (SVR)</h3>
<p>Every bank and building society has an SVR rate which you typically roll onto at the end of an initial deal period. Lenders typically set their SVR higher than their fixed or tracker products, but you would have no early repayment charges when on an SVR rate, giving you the option to move to another product when you're ready.

<h3>Discounted Variable Rate</h3>
<p>This is the SVR's more attractive option: you'll get a set discount off the lender's standard variable rate. If their SVR sits at 7.25%, you might secure a 2% discount, bringing your rate down to 5.25%. Your payments will move when the lenders SVR rate moves, but you will stay a set margin below that rate. These products are often offered by building societies, some with the added flexibility of no early repayment charges. 

<h3>Ready to take the next step?</h3>
<p>Finding the right mortgage is easier than you think. Our partners at Alexander Hall can help you understand your borrowing power and secure the best deals on the market.
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<a href="https://www.foxtons.co.uk/properties-for-sale/south-east-england" class="cta-button cta-button-primary">Browse properties for sale</a>

<a href="https://www.alexanderhall.co.uk/contact" class="cta-button cta-button-secondary">Book a consultation with Alexander Hall</a>

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   <p><p><b>Source:</b> This article has been reviewed and edited by Foxtons Sales department and Alexander Hall mortgage advisers. The information has all been carefully reviewed to ensure you have the most reliable insight for your property goals. If you have any questions about the article, <a href='mailto:experts@foxtons.co.uk?subject=Mortgage%20Types%20Article' target='_blank'>ask a Foxtons expert</a>.</div>


letting-markst-report

<h2 class='intro_basic'>As summer winds down, the London lettings market is following expected trends with a seasonal decline in tenants as the summer holidays end and universities return. This is offset by strong supply that we also expect to slow over the autumn.  


<p>With the Renters’ Rights Bill nearing implementation, maintaining high standards is no longer optional, partnering with a professional agent is key to staying ahead in this evolving landscape. This month’s <a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_August_2025_customer_a5fdd6996e.pdf' target='_blank'>Lettings Market Report</a> offers insights to help landlords stay ahead.</h2>


<h3>&#x1f4c8; Key numbers from the report</h3>
<p style="margin-left: 25px">• Rental demand fell by 11% in August compared with July 2025, reflecting the typical seasonal slowdown
as summer draws to a close.
<p style="margin-left: 25px">• Supply remains strong, with August 2025 listings exceeding August 2024 levels as landlords continue to
bring quality listings to the London rental market.<p style="margin-left: 25px">• Average rents eased back slightly in August, down 5% from July’s seasonal peak, to £576 per week.

<h3>&#x1f3ac; Watch: getting it right in a changing market</h3>
<p>Gareth Atkins, Managing Director - Lettings, shares his insight: 
<br>


<center><div style="padding:100.78% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1119397636?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Lettings Market Report - August 2025"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></center>
<br>
<br>
<p><center><p style="background-color: #cce3e0;"><a href='https://cms-assets.foxtons.co.uk/Foxtons_Lettings_Market_Report_August_2025_customer_a5fdd6996e.pdf' target='_blank'>See the full story in the <b>Lettings Market Report - August 2025</b></a></big></center>
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 <small>  <p><p><b>Source:</b> 
<p style="margin-left: 25px">•	<b>Market data</b>: Foxtons Business Analytics produces our monthly Lettings Market Report, leveraging cutting-edge technology and our exclusive database, one of the largest for London's property market, to provide unparalleled insights for our landlords each month.
<p style="margin-left: 25px">•	<b>Expert insight</b>: To provide you with the most value, this article features our leading lettings experts. Our team's hands-on experience comes from many years in the industry with London's leading lettings agency, so you can rely on our practical, market-tested insight. 
<p>This blend of data-driven analysis and expert commentary offers a comprehensive view of the market, helping landlords navigate any market conditions with confidence. For any questions on the report or insight, <a href="mailto:experts@foxtons.co.uk">ask a Foxtons expert</a>.</small>
 </div>

Property focus

New Homes

budget

<h2 class='intro_basic'>Embarking on the journey to buy your dream home is thrilling but requires astute financial planning. Learn how to budget effectively for a successful home buying experience.</h2>

<h3>Understanding Your Financial Landscape</h3>
<p>The first step in home buying is getting a clear picture of your financial health. This includes understanding your income, expenses, debts, and credit score. A good credit score not only makes you an attractive buyer but can also secure you a better mortgage rate. Start by reviewing your credit report and addressing any discrepancies.

<h3>Crafting a Realistic Budget</h3>
<p>Setting a realistic budget is vital. It's not just about the purchase price; consider additional costs like property taxes, home insurance, maintenance, and potential homeowners association fees. A common mistake is stretching your budget too thin, which can lead to financial stress. Use online calculators or consult with financial experts to determine how much house you can afford without compromising your lifestyle.

<h3>Exploring Financing Options</h3>
<p>Mortgage shopping is more than finding the lowest rate. It's about understanding different types of mortgages and finding one that aligns with your financial goals. Consider the length of the loan, interest rates, and whether a fixed-rate or adjustable-rate mortgage suits you best. You can also talk to our mortgage specialists.

<h3>Saving for a Down Payment</h3>
<p>A substantial down payment reduces your monthly mortgage and can eliminate the need for private mortgage insurance. Aim to save at least 20% of the home's price. This might mean making sacrifices in the short term, but it pays off in the long run.

<h3>Reserve Funds for the Unexpected</h3>
<p>Lastly, ensure you have an emergency fund. Homeownership can come with unexpected expenses, and being financially prepared can save you from future headaches.
<p>In conclusion, smart budgeting and careful financial planning are the foundations of a successful home buying experience. By understanding your financial situation, setting a realistic budget, exploring financing options, saving diligently, and preparing for the unexpected, you're well on your way to securing the keys to your dream home.


<a id="explore"></a><h3>Ready to Explore Your Options?</h3>
<p>Whether you want to move forward now or just see what's possible, start by talking to a mortgage adviser. They'll keep track of the market for you, explain your options clearly, and help you make the right choice for you. <a href='https://www.alexanderhall.co.uk/contact' target='_blank'>Get in touch with Alexander Hall</a>, our trusted mortgage partners, for a free consultation.
<p>Want to start looking at properties? <a href='https://www.foxtons.co.uk/help/contact' target='_blank'>Find your local office</a>, <a href='https://www.foxtons.co.uk/properties-for-sale/south-east-england' target='_blank'>browse our homes on the market</a> or <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>tell us what you’re looking for on My Foxtons</a>, and our local experts will help you find it.




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<a href="https://www.alexanderhall.co.uk/contact" class="cta-button cta-button-secondary">Book a free consultation with Alexander Hall</a>



<a href="https://www.foxtons.co.uk/myfoxtons/applicants" class="cta-button cta-button-primary">Sign up to My Foxtons</a></center>
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   <p><p><b>Source:</b> This article has been reviewed and edited by Foxtons Sales department and Alexander Hall mortgage advisers. The information has all been carefully reviewed to ensure you have the most reliable insight on a complex market, exactly when you need it. If you have any questions about the article, <a href='mailto:experts@foxtons.co.uk?subject=Low-deposit%20mortgages%20article' target='_blank'>ask a Foxtons expert</a>.</div>


buyer-psychology

<h2 class='intro_basic'>First impressions sell homes. When potential buyers enter your property and instantly feel at home, it's no accident - it's the result of you and your estate agency creating the perfect welcome. Understanding what makes buyers tick puts you miles ahead in the selling game. Here's what our Foxtons Sales team has to say about buyer psychology:</h2>


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<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/flowers-in-the-home/480.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="" />
<div>
<p><i>"In my years with Foxtons Sales, I've seen firsthand how small details make dramatic differences during viewings. Properties that engage all five senses consistently attract offers faster. That's why we always recommend sellers create subtle background experiences - a freshly mown lawn, soft lighting in the evening, a lightly scented bouquet or baked bread, and ensuring a comfortable temperature. These touches help buyers form an immediate emotional connection rather than just ticking boxes on their checklist."</i><p style="text-align: right">James Stevenson,<br><small><b>Sales Area Director - Central North</small></b></p></div>
</div>

</div></div>



<h3>Wow from the start</h3>

<p>Kerb appeal matters. It sets the tone for the entire viewing. A tidy garden and mown lawn, fresh paintwork and clean windows create an instant positive connection. Inside, a bright, decluttered entrance beckons viewers in. These simple touches make buyers feel welcome and excited to see more.


<h3>Tap into emotions</h3>
<p>Buyers follow their heart first, then justify with logic - that's why we're focusing so much on the first impression. Smart staging also works wonders here. By keeping personal items minimal and creating thoughtful room layouts, you help buyers picture themselves living in your space. This emotional connection often seals the deal before rational thinking kicks in.


<h3>Get the price spot-on</h3>
<p>Price isn't just a number – it's a marketing tool. Set it too high, and you'll put off perfect buyers. Too low, and you'll leave money on the table. The sweet spot attracts maximum interest and creates the right competitive atmosphere. Our valuation experts know exactly how to hit this target.

<blockquote class='pullquote_left'>
<p><small>“The most successful sellers understand that buyers typically make decisions in the first moments of a viewing. That’s why we focus on making those initial impressions count – from creating the property listing to our first phone call with your potential buyer.</p><p style="text-align: right">James Stevenson</small>
</blockquote>
<p><big><font color= "#017163" >Highlight what matters</font color></big></p>
<p>Different buyers want different things. Some love location, others need space for growing families, while many look for character or potential. We'll help you identify your property's strongest selling points and showcase them brilliantly.





<p><big><font color= "#017163" >Negotiate with confidence</font color></big></p>
<p>Understanding what motivates your buyers gives you the upper hand in negotiations. Our expert Negotiators read these signals perfectly, securing deals where everyone walks away happy.


<h3>Ready to get it done?</h3>
<p>Selling is about showing buyers not just a property, but their ideal lifestyle. Using the skills of our in-house photography team, and the skills of our Negotiators conducting property viewings, we can attract quality offers for your home quickly.
<p>Book a valuation today and let us show you how we get sales done.
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<a href="https://www.foxtons.co.uk/valuations" class="cta-button cta-button-primary">Book a valuation</a>

</center>

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   <p><p><b>Source:</b> This information comes from Foxtons Sales Department to make sure you to get the best out of your property listing and each viewing we conduct. If you have any questions about this article, <a href='mailto:experts@foxtons.co.uk?subject=Buyer%20Psychology%20Article' target='_blank'>ask a Foxtons expert</a>.
</div>



rent-in-london-door

<h2 class='intro_basic'>August is peak season for lettings – and for good reason. It's when thousands of Londoners are looking for their next perfect home. You're in the right place at the right time, and with a few smart moves, you'll be settling into your new space before you know it.</h2>

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">
<h3>What our experts say...</h3>
   <p><i>"London's rental market attracts people from just around the corner to across the globe – it's vibrant and fast-paced year-round. What makes it truly special is the flexibility. With our world-class transport links, you can live in one neighbourhood and work in another effortlessly. Each area offers something genuinely unique – from the village feel of Hampstead to the buzz of Shoreditch. And the variety of properties is unmatched! Whether you're after a stunning family home in Chiswick, a sleek apartment in a Build to Rent development with all the amenities, or a stylish studio in the heart of the City – London has it all. That's what makes this market so exciting despite its competitive nature."</i>
<p style="text-align: right">Gareth Atkins,<br><small><b>Managing Director - Lettings</small></b></p>

</div> 


<h3>5 insider tips to help you win your ideal rental</h3>

<div id='news_list_holder'><div class='news_list'>

<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/rent-in-london-door/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A door handle on a door" />
<div>
<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>1. Act fast</h3>
<p>See a property you love on our website (or on Rightmove or Zoopla)? Call us immediately to book a viewing. In today's fast-moving market, the best homes can be snapped up within hours. Sign up to <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>My Foxtons</a> and you'll get instant alerts when new properties matching your criteria come to market – giving you the competitive edge.</p></div>
</div>

<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/photo-id-to-rent/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="Close-up of a passport" />
<div>
<p><small><a href='https://unsplash.com/photos/black-and-gold-book-on-white-table-6QnAzfMnEtk' target='_blank'>Photo</a> by <a href='https://unsplash.com/@ethanrwilkinson' target='_blank'>Ethan Wilkinson</a> | <a href='https://unsplash.com/license' target='_blank'>Unsplash</a></small>
<h3>2. Come prepared with ID</h3>
<p>Bring your passport and proof of address to every viewing. Without these essential documents, we simply can't take your holding deposit, which means someone else might secure your perfect property while you're rushing home to find your paperwork.
<p>What to bring:
<p style = "margin-left: 25px">•	Your passport or ID card AND
<p style = "margin-left: 25px">•	Your driving licence OR a recent proof of address (dated within the last 3 months)
<P>This also helps us complete the mandatory 'right to rent' check quickly, speeding up the entire process.</p></div>
</div>

<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/movein-date/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A calendar on a table" />
<div>
<p><small><a href='https://unsplash.com/photos/white-braille-paper-on-brown-wooden-table-mBRtqyC_Iq0' target='_blank'>Photo</a> by <a href='https://unsplash.com/@blessingeffect' target='_blank'>Blessing Ri</a> | <a href='https://unsplash.com/license' target='_blank'>Unsplash</a></small>
<h3>3. Stay Flexible with Your Move-In Date</h3>
<p>Your ideal property might not always be available exactly when you want to move. By being open to adjusting your move-in date, you’ll unlock a wider range of options that will give you the best chance of securing a home that truly suits your needs.</p></div>
</div>

<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/tenant-references/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A dining table in a room with a couch and a window" />
<div>
<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>4. Speed up your references</h3>
<p>Let your employer and current landlord know they might receive reference requests from us soon. Ask them to respond promptly – it can make all the difference in a competitive market. Having your salary details and employment confirmation ready demonstrates you're a prepared and reliable tenant.</p></div>
</div>

<div class="news_list_item">
<img src="https://page-assets.foxtons.co.uk/news-images/2025/05/deposit/720.jpg" class="rsImg" data-rsTmb="" data-rsw="707" data-rsh="397" alt="A  kitchen with white walls and red cabinets" />
<div>
<p><small>Photo by Foxtons Specialist Video & Photography team</small>
<h3>5. Have your deposit ready</h3>
<p>Make sure you know how much you need for the deposit. When you find that perfect place, you'll need to transfer your deposit quickly to secure it. Don't worry – your money is protected in a government-approved tenancy deposit scheme (TDP), not held by us. (Note: we can't accept cash payments.)</p></div>
</div>

</div></div>



<h3>Ready to find your new home?</h3>
<p>Browse our fantastic selection of <a href='https://www.foxtons.co.uk/properties-to-rent/south-east-england' target='_blank'>properties to let</a> or sign up to <a href='https://www.foxtons.co.uk/myfoxtons/applicants' target='_blank'>My Foxtons</a> now to get first access to the hottest new rentals hitting the market. 
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<a href="https://www.foxtons.co.uk/myfoxtons/applicants" class="cta-button cta-button-primary">My Foxtons</a>

<a href="https://www.foxtons.co.uk/properties-to-rent/south-east-england" class="cta-button cta-button-secondary">
  
 Browse homes to rent</a>

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   <p><p><b>Source:</b> This article was reviewed and edited by Foxtons Lettings department, drawing on our decades of London property expertise. We've helped thousands of renters just like you find their ideal homes across the capital. With our unrivalled local knowledge and one of London's largest portfolios of rental properties, we're perfectly positioned to match you with your dream home – quickly and seamlessly.</div>





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