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Insight into industrial interiors

By Pip Raven

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Converted warehouses are undeniably popular and it's easy to see why; they present an industrial twist on typical modern accommodation, producing a home with plenty of character. Combining rustic features of the original building with sleek new fittings is a fine balance, but here is a property that pulls it off with style. Landmass London is the brains behind the design of this two bedroom flat in Telfords Yard, Wapping, and we've had the opportunity to delve a little deeper into the development of this striking new apartment with the Senior Interior Designer at Landmass London, Eleri Lloyd.

Established in 1998 and based in Soho, Landmass London is a leading multi-disciplinary Residential Designer and Developer. They assume full responsibility by acting as the single point of contact to design, coordinate and control a project, producing a uniquely finished property. So what was the muse for this particular apartment?

Telfords Yard, Wapping E1W

2 bedroom apartment for sale in Telfords Yard, Wapping, E1W

"Taking inspiration from the rich character of Berlin's Das Stue Hotel, our signature sleek look fuses the charm and heritage of this iconic warehouse with contemporary London glamour", Eleri reveals. Berlin's Das Stue Hotel is similarly bringing together a historical building with new architecture and has opted for quirky combinations of materials to provide a trendy take on the traditional setting. It's this approach that is drawing people away from minimalist interiors and towards a building with personality.

Secret rooms

2 bedroom apartment for sale in Telfords Yard, Wapping, E1W

If this flat had its own personality, it would definitely be one with a sense of humour. After all, what could be more fun than secret rooms? Especially one behind a bookcase! Eleri says that "the secret door off the hallway provides a fun, playful concept while keeping the valuable option of an extra bedroom open", and we couldn't agree more.

A moody, masculine theme

2 bedroom apartment for sale in Telfords Yard, Wapping, E1W

With alluring additions, it sounds a little bit like the sort of home James Bond would own, and the atmosphere is certainly one he'd be well suited to, evoking "a moody, masculine theme with high-quality materials throughout" and including the further arresting feature of velvet blue walls in the separate cinema room.

However, with numerous warehouse conversions on the property market, how can one stand out?

It seems the trick is not to overdo it, but to provide a select few striking additions. Eleri Lloyd reveals that "complementing the traditional exposed brick throughout, we sought practical high-quality finishes with bronze accents, making for a simple, yet sophisticated design." Rather than taking away from the feel of the warehouse, the interior designers have built their concept around it. "Adding the textures of herringbone flooring, hydraulic tiling and polished plaster brings life to this property, while reinforcing the essence of an original warehouse", Eleri Lloyd claims.

If all of that wasn't enough, this apartment is enviably set within easy reach of St Katherine Docks, "making for a wonderful home full of character just moments from the City", perfect for a professional looking for home that provides a stylish setting with plenty of personality.

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