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Live in an Art Deco London landmark from £300pw

By Jan Moys

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London boasts some truly world-class examples of architecture from the Art Deco period (c.1908-1935). Fans of this style can now live in some of the city's finest examples of this design movement, including the recently-refurbished Hoover Building in Perivale.

Lavish London

Clockwise from top left: Battersea Power Station, Roseberry Avenue, Eltham Palace, The Hoover Building

Taking its name from the Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris in 1925, Art Deco is characterised by stylised geometric forms, lavish materials, exotic influences and fine craftsmanship. Eltham Palace (above, bottom right) and the Daily Express Building (below, bottom right and left) are two of London's most exquisite examples of the style.

Clockwise from top left: Carreras Cigarette Factory, The Dorchester Hotel, The Daily Express Building - Fleet Street (ceiling and wall relief)

Historic Eltham Palace was remodelled in 1933 by Stephen and Virginia Courtauld, with sumptuous Art Deco interiors created by Scandinavian designer Rolf Engströmer. The Daily Express Building on Fleet Street is now the London Headquarters of Goldman Sachs. The little-used entrance lobby of the Grade II-listed structure is a spectacular display of silver and gilt designs by architect Robert Atkinson and plaster reliefs by sculptor Eric Aumonier.

The Hoover Building, Perivale, UB6

The Hoover Building was built in 1933 by the same architectural firm that designed Victoria Coach Station and the Firestone Factory in Brentford. Wallis, Gilbert and Partners created the palatial building as the American firm Hoover's UK headquarters, housing 600 staff at its easily-accessible location just off the A40.

Acquired in 2015, the former factory has been sympathetically developed into 66 luxury apartments. Historic design details have been carefully preserved, with contemporary features added to complement and enhance the original aesthetic of the building.

For sale: 1, 2 & 3 bedroom apartments - £495,000-£649,995

A limited number of properties within the development are still available to buy. Each property features hardwood oak flooring, contemporary bathrooms and kitchens with Art Deco design details, generously-sized bedrooms and an attractive communal roof terrace.

Lettings: Studio, 1 & 2 bedroom apartments - £1,300-£1,750 pcm

We can also offer a variety of rental properties within the Hoover Building development. Spacious studio, one bed and two bed apartments are available to rent from £1,300 pcm, making living in this Art Deco icon highly accessible.

Metropolitan Water Board Laboratory Building, Rosebery Avenue

Another great option for Art Deco enthusiasts! Built in 1938, the red brick Metropolitan Water Board Laboratory Building in Clerkenwell is now a characterful and ideally-located development with ample grounds. This one bedroom duplex apartment includes a stunning roof terrace and is currently on the market for £630,000.

Now why not find out what £450k could buy you in London, or head to our homepage to find your perfect property to buy or rent. Search by map, drawn area, commute times, schools and more!

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