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How renting a new home could make your London lifestyle bloom

By Sophia Wood-Burgess

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There is an idea of life in London that sticks in our minds, a vision that fuels our ambitions and packs those removal vans… here’s how Build to Rent – a different kind of property to rent in London – can get you there.

Here, in the vibrant heart of the Big Smoke, you crave it all: a thriving career, a social life that's the envy of your friends, a wardrobe that wouldn't look out of place at Fashion Week, and of course, a glamorous London flat that sits right at the centre of it all. If you've been cultivating this dream, spring 2024 might be the perfect time to spring into action and make it blossom.

What Build to Rent can do for you as a London renter

Build to Rent (BTR) is a different way of renting that's quickly growing on Londoners. These professionally managed apartments are designed with their residents’ needs in mind in order to encourage Generation Rent to stay long-term. Think modern finishes, incredible onsite amenities, strategic locations for fast transport links and a genuine focus on building a community.

Why would that matter to you? If you feel like something's missing from your great big London adventure, and you're looking for more in your rental experience, becoming a Build to Rent resident might plant you in the sunnier side of London living and make your lifestyle bloom.

How BTR taps into the potential of London living

This kind of renting is the perfect match for busy Londoners:

Resident lounge bar Wembley

Community as more than a buzzword

Developers put a lot of time, effort and money into cultivating community – and why wouldn't you, if you want people to stay long-term? They design residents' areas to encourage socialisation and host events and activities to help you connect with your neighbours. We find that residents grow to cherish this aspect of Build to Rent in London.

Photo: Dandi is a master at fostering community through design, with places to gather like the communal gardens (pictured) and a full programme of activities and events.

Rent flat with gym

Free up your time: the perks of built-in amenities

Many developments come with amenities, from on-site gyms to cafes to co-working spaces to concierge. This means you can ditch the expensive gym membership, squeeze in a coffee date before work and free up your evenings to explore what London has to offer, all without the hassle of long commutes.

Photo: If you're looking for the works, you want the amenities at Bloom East: an onsite gym, pool (pictured), sky lounge bar, co-working space, pet spa, kid's club and much, much more...

Settle in and stay awhile

Build to Rent offers beautiful homes, convenient on-site management and the full suite of amenities in order to encourage longer tenancies, which gives you the peace of mind to unpack, settle in and create your oasis in the Capital.

Photo: Imagine you call The Glassworks home. Your apartment (pictured) is designed for comfort and class, with dreamy Northern Californian interiors, dazzling communal areas and scenic views of the tranquil Grand Union Canal.

Location, the game changer

In London, location is everything. The best developers genuinely understand that. Build to Rent developments are popping up in all these exciting neighbourhoods, where there's trendsetting local amenities to keep you busy and convenient transport links which put you at the heart of the action.

Photo: From your beautiful home at Coppermaker Square in East Stratford, you can commute to the City or West End in minutes. Locally, there's something for everyone from Westfield for shopping to the Olympic Park for recreation.

Thrive in London

With BTR, you can cut through the noise and focus on what matters most: enjoying all that London has to offer. Explore hidden gems, network with fellow residents, seize job opportunities on your doorstep and cultivate a lifestyle you love.

Ready to Spring into Action?

Whether you want to join a London community fast with a designer-furnished flat that’s ready to begin your new London lifestyle, or you want to do some searching around for an aesthetic and community to fall in love with, we can help you find your new home this spring. Browse Build to Rent developments in London, or get in touch.

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