The Renters’ Rights Act is now in effect, and Phase 1 marks a clear shift in how the rental market operates. As Sarah Tonkinson, Managing Director of Build to Rent, explains, this is the point where preparation gives way to delivery.
Much of the early discussion has focused on increased tenant flexibility, particularly the ability to leave after two months. For some, that feels like added risk. But as Sarah outlines, this is exactly the environment Build to Rent was designed for.
Greater freedom makes renters more discerning. Expectations rise, comparisons sharpen and value for money matters more than ever. Clear, honest positioning and a day to day reality that matches what was promised will drive genuine satisfaction and retention, not just contractual obligation.
In this context, Build to Rent’s strengths come into focus, operational consistency, professional management and a clearly defined customer experience delivered at scale. So, as the market adjusts to the new framework, the opportunity for Build to Rent is clear.
Watch the video to hear Sarah’s perspective on why the outlook for Build to Rent remains strong.
